DRIVING MEDICAL DEVICE
MARKETING TO NEW HEIGHTS

Balloon Development by Poba Medical

Problem
How do we approach the contract manufacturing market in a different way that will help engage our target audience and grow our brand?
Solution
Launch a comprehensive and diverse marketing campaign to increase organic results. With an optimized website and consistent social media marketing, they have increased customer engagement by 600% and incoming leads by over 487%.

Tube Bonding Webinar by Machine Solutions

Problem
How do we showcase our team of experts and overall company expertise in an effective manner that will drive brand awareness and generate quality leads?
Solution
Developed a well thought-out 30-day content marketing plan that will attract those who would be interested in learning about the ins and outs of the subject matter, by highlighting company expertise and equipment solutions. Targets were achieved and exceeded the desired registrant goal by 388%.

Thoraguard® by Centese

Problem
How do we market to both Cardiac and Thoracic Surgeons while appealing to the needs of both demographics?
Solution
Focus on the pain points of each surgeon segment and what they truly care about. Develop a multi-channel strategy that focusses on the tech, but more importantly how your technology is bettering patient outcomes.

DirectAblate GRIZZLY™ by Symple Surgical

Problem
How to tell your story in a way that will increase interest and help with your next round of raising investment capital with a limited marketing budget.
Solution
Find marketing tactics and content creation models that will be most effective in the short term and will enable you to scale once capital is acquired. Animation videos allow you to show the essential details of your technology that are unable to be captured by the naked eye.

Catheter Manufacturing Equipment by Machine Solutions

Problem
After acquiring other companies, we have a need to develop a strategy to ensure that we do not diminish our brand equity, but also are refocusing our target audience on our primary brand as a single source supplier.
Solution
Develop a hybrid strategy with strategic channel selection. Utilize the different branded assets on platforms that you currently have, but allocate most effort to the primary brand in order to provide the emphasis on the change.

Online Store by Beahm Designs

Problem
We get daily inquiries on pricing for our core products. How do we increase our sales team’s efficiency by limiting frequently asked questions and getting customers further down their buying journey by time they call?
Solution
Develop an online store where core products are available which will give your online visitors access to the primary information that they need and enable them to either request a quote or make a purchase.

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Icovy Marketing Digital Marketing team

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