Icovy Marketing - Enhancing MedTech Brands, Bridging a Healthier Global Community
Case Studies

Driving Medical Device Marketing to New Heights.

Testimonials

Brand Development

Problem:

How do we approach the contract manufacturing market in a different way that will help engage our target audience and grow our brand?

Solution:

Launch a comprehensive and diverse marketing campaign to increase organic results. With an optimized website and consistent social media marketing, customer engagement has increased by 600% and incoming leads by over 487%.

Poba Medical
Contract Manufacturer

Tube Bonding Webinar

Problem:

How do we showcase our team of experts and overall company expertise in an effective manner that will drive brand awareness and generate quality leads?

Solution:

Developed a well thought-out, 30-day content marketing plan attracting leads interested in learning about the ins-and-outs of the subject matter. Specifically, highlighting company expertise and equipment solutions where targets were achieved and exceeded the desired registrant goal by 388%.

Machine Solutions
Capital Equipment Manufacturer

Web, Email & SEO

Problem:

How do we market to both Cardiac and Thoracic Surgeons while appealing to the needs of both demographics?

Solution:

Focus on the pain points of each surgeon segment and what they truly care about. Develop an omni-channel strategy that focuses on tech innovation, but more importantly how Centese technology is bettering patient outcomes.

Centese
OEM

DirectAblate GRIZZLY™ Animation

Problem:

How to tell our story in a way that will increase interest, and drive the next round of raising investment capital with a limited marketing budget.

Solution:

Launched marketing tactics and content creation models that were timely and most effective in the short term, enabling them to scale once capital is acquired. Animation videos captured the essential details of Symple Surgical technology that were unable to be seen by the naked eye, and with static images did not address all of the devices capabilities.

Symple Surgical
OEM

Mergers & Acquisitions Brand Consolidation

Problem:

After acquiring other companies, we have a need to refresh our strategy to ensure that we do not diminish our brand equity, but also need to refocus our target audience on our primary brand as a single source supplier.

Solution:

Develop a hybrid strategy with strategic channel selection. Utilize the different branded assets on platforms that you currently have, but allocate the most effort to the primary brand in order to provide the emphasis on the change.

Machine Solutions
Capital Equipment Manufacturer

Online Store

Problem:

We get daily inquiries on pricing for our core products. How do we increase our sales team's efficiency by limiting frequently asked questions (FAQs) and getting customers further down their buying journey by the time they call?

Solution:

Develop an online store where core products are available providing online visitors access to the primary information, including FAQs and pricing estimates, and enables them to either request a quote, or make a purchase.

Beahm Designs
Capital Equipment Manufacturer

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