Case Study

Building the Materials to Help a New MedTech Startup Raise With Confidence

Client Snapshot

Company: ExperiENT Medical

Industry: ENT Devices / Medical Technology

Engagement Type: One-Off

Services: Brochure + Landing Page

ExperiENT Medical

When you're preparing to fundraise in MedTech, the way you present yourself matters just as much as your pitch. We helped ExperiENT Medical create materials that gave investors a reason to lean in; not second-guess.

The Challenge

ExperiENT was entering early-stage fundraising conversations but lacked polished, credible materials that could back up their pitch. They needed assets that simplified their solution, highlighted their differentiation, and made their company feel like a serious contender even before they hit the clinic.

Our Approach:

We developed a concise yet strategic investor-facing brochure and landing page that emphasized the story, science, and market opportunity without overwhelming with technical detail.

  • Structured brochure for investor decks and in-person conversations
  • Designed a conversion-focused landing page to support warm investor follow-ups
  • Wrote high-level messaging that spoke to both the clinical need and business upside
  • Built assets to work for both initial funding and early recruiting efforts

What We've Delivered

  • Investor-ready collateral to support fundraising outreach
  • High-credibility design that didn’t feel over-produced
  • Positioning that helped ExperiENT own their category early

Strategic Impact:

These assets helped ExperiENT tell a clear, compelling story, not just about what they were building, but why it mattered. And in the earliest stages of capital conversations, that storytelling advantage made a measurable difference.

Client Spotlight

"We had the science and the team. Icovy helped us look like a company ready to scale."

— Co-Founder, ExperiENT Medical
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