In today’s MedTech market, global expansion, regulatory alignment, and rapid commercialization define whether you survive. Icovy helps MedTech innovators commercialize faster, scale smarter, and compete with confidence across regulated global markets. From FDA-aligned go-to-market strategy to high-impact campaigns and distributor enablement, we deliver the systems that drive measurable results, from concept to commercial success.
Launching a medical device is one of the most high-stakes commercialization efforts in healthcare. Between FDA requirements, clinical nuance, and buyer fragmentation, many teams lose momentum before they hit the market.
Icovy bridges the gap between regulatory strategy, product education, and brand performance. We support product marketing across Class I, II, and III devices including capital equipment, diagnostics, and patient-facing technologies. We’ve built commercialization systems for MedTech startups, global OEMs, and contract manufacturers that drive demand, engage stakeholders, and accelerate adoption.
Whether you’re preparing for your first product launch or scaling across multiple business units, we help ensure every touchpoint is compliant, compelling, and conversion-ready.
Founders & CEOs of early-stage or pre-commercial device companies
Vice Presidents and Director of Marketing & Product Management
Clinical Affairs & Regulatory leads navigating FDA milestones
Business Development & Commercial leaders managing channel expansion
Sales Enablement & Regional Reps needing toolkits for distributor success
We position your product for both clinical credibility and commercial clarity.
Build go-to-market roadmaps tied to FDA clearance, pilot validation, and commercial expansion.
Sales playbooks, explainer videos, and rep training content tailored to your product and territory.
From pre-market to post-market, we build multi-channel content that converts and educates.
Funnel tracking, content performance, and campaign ROI metrics in one place.
Trusted by MedTech brands in robotics, diagnostics, surgical innovation, wearables, and capital equipment.
CAC reduction for U.S. device launch using targeted video campaigns
Global distributor re-engagement program across 12 markets
Go-to-market clarity system that helped secure Series B funding within 6 months
Let’s launch like your pipeline depends on it because it does.