A Healthcare Marketing Agency

Where Patient Experience Meets Strategic Growth.

Icovy helps Healthcare organizations, digital health innovators, and provider networks communicate with clarity, engage with purpose, and drive outcomes at scale. From patient-centric branding to omnichannel campaigns and experience design, we deliver systems that build trust and create measurable impact.

A healthcare marketing agency services
healthcare marketing agency digital marketing services

Healthcare Brands Require Awareness & Alignment

Hospitals, health systems, and digital health companies are under growing pressure to improve care delivery, reduce acquisition costs, and meet patients where they are; all while navigating evolving tech stacks, compliance regulations, and decision-making layers.

We build integrated strategies, content, and campaign ecosystems designed to elevate both the brand and the patient experience. We support organizations navigating everything from HIPAA-compliant UX to payer-aligned messaging; all with the flexibility to meet evolving regulatory, operational, and communication demands. Whether you're scaling a digital health solution or modernizing a system-wide brand, we help align internal teams, external outreach, and measurable ROI.

Healthcare Stakeholders We Support

CX Directors

Chief Marketing Officers & Patient Experience Leaders

Health
IT

CIOs and Digital Transformation teams

VBC Leaders

Population Health & Reimbursement Strategy Executives

Referral Teams

Provider Marketing & Physician Engagement Teams

Platform Leads

Healthcare SaaS & Platform Product Teams

Challenges We Solve

healthcare marketing agency services for disconnected practices

Disconnected Brand Experience:

  • Inconsistent messaging across departments, regions, and platforms
  • Limited clarity around patient journey, outcomes, and value story
  • Siloed marketing efforts lacking scalability
healthcare marketing agency for adoption and activation

Adoption & Activation Friction:

  • Digital solutions that fail to gain provider or patient traction
  • Campaigns that don’t translate across clinical and administrative audiences
  • Lack of tools to support provider enablement or care team rollout
performance marketing from a healthcare marketing agency

Performance Visibility Gaps:

  • No clear attribution model tied to patient engagement
  • Low ROI on existing campaigns due to tech or content misalignment
  • Limited understanding of what drives conversion or sustained use

How We Help Healthcare Brands Win

patient campaigns from a healthcare marketing agency

Omnichannel Patient Campaigns

Clarify your narrative across audiences from researchers to business development to collaborators.

healthcare marketing agency brand design services

Brand & Experience Design

We unify voice, identity, and UX to create credibility across digital, in-person, and cross-provider settings.

sales enablement from a healthcare marketing agency

Provider Enablement Systems

Support adoption with toolkits, onboarding materials, and messaging tailored to clinicians, staff, and administrators.

digital marketing strategy from a healthcare marketing agency

Digital Transformation Strategy

We align brand, performance, and IT initiatives for scalable impact.

patient engagements from a healthcare marketing agency

Patient Engagement Metrics & Funnel Optimization

Track user behavior, campaign ROI, and long-term engagement through data-driven systems.

healthcare marketing agency common engagements

Common Healthcare Engagements

Digital health brand and product launches
Omnichannel campaigns to drive patient adoption
UX/UI redesigns for apps, portals, or web systems
Provider engagement campaigns and enablement kits
Analytics dashboards for campaign and patient funnel visibility
healthcare marketing agency brand themes

Proof in Performance

Trusted by provider groups, telehealth innovators, EHR platforms, and regional health systems.

3.2x

increase in digital health platform usage after redesign and rebrand

28%

Omnichannel patient campaign led to 28% increase in appointment bookings

600+

Provider enablement toolkit rolled out to 600+ clinicians across 5 regions

Build the Healthcare Brand People Trust
and Teams Champion.  

Earn provider loyalty and patient trust with a brand built to lead.