Company: Poba Medical
Industry: Balloon Catheters / MedTech Manufacturing
Engagement Type: Full Partnership
Services: Brand Messaging, Web, Media, Strategy, Campaigns, SEO, Sales Collateral
Timeline: Multi-year
When we first partnered with Poba, they were a $150K company with bold ambitions and a breakthrough capability in balloon catheter manufacturing. Three years later, they’ve scaled past $4M, launched globally, and become a name the industry watches. We didn’t just help them grow, we helped them transform.
Poba had a technical advantage but lacked consistent messaging, visual clarity, and market presence. They needed a commercial foundation to support sales, investor conversations, and future partnerships.
We served as an extension of their team across every phase of growth, guiding strategy and execution.
Poba’s growth didn’t just come from capability, but rather it came from clarity. Our work helped position them not as another manufacturer, but as a strategic partner for OEM innovation.
"We were growing fast, and Icovy helped us scale with control and consistency. They understood who we were becoming, even before we did."
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