OEMs & Device Companies

‍Multi-Unit, Multi-Channel, Mission-Critical.

Icovy provides strategic support for medical device OEM marketing strategies, multi-brand MedTech campaigns, and B2B product launch initiatives across regulated markets.

We help OEMs and device companies align brand, product, and commercial strategies to drive scalable growth and global adoption.

Medtech Marketing Agency for Medical Device Companies Hero

The Complexity of Commercialization at Scale

As a medical device OEM, growth comes from more than a single product. Whether it’s your first launch with future extensions ahead, or a portfolio spanning multiple units and global markets, navigating silos, compliance, and complexity requires more than a typical agency can handle.

Icovy plugs in as your strategic partner to unify commercial efforts, reduce inefficiencies, and drive adoption through precision marketing across the product lifecycle. From enterprise branding to market segmentation to account based marketing; we help you go further, faster.

"OEMs that align marketing, product, and commercial functions are 2.6x more likely to hit first-year launch goals and reduce CAC by 30% within 12 months."

Medical Device Marketing for OEMs
OEM Medtech Marketing Agency Theme

Challenges We Solve

OEM Medtech Marketing for Strategic Alignment

Strategic Misalignment:

  • Fragmented messaging across business units
  • Disconnect between product teams, marketing, and sales
  • Overlapping or inconsistent campaign efforts
Mediccal Device OEM Medtech Marketing for commercial bottlenecks

Commercial Bottlenecks:

  • Launch delays due to regulatory or stakeholder misalignment
  • Lack of agile marketing systems across departments
  • Confusing brand hierarchy or unclear product positioning
Medtech Marketing for OEMs scaling

Scaling Across Markets:

  • Need to expand into new global regions with localized precision
  • Over-reliance on outdated sales materials
  • Inconsistent digital maturity across product lines

How We Help

Common Engagements Include:

  • Global brand refreshes
  • Regulatory-aligned launch campaigns
  • Internal brand unification strategies
  • Product marketing system rollouts
  • Localization and content operational builds

Enterprise Brand Architecture

We build scalable frameworks to ensure consistent, compelling brand expression across teams, markets, and product lines.

Go-to-Market & Launch Support

We align cross-functional stakeholders including legal, regulatory, medical affairs, sales, and product to move campaigns forward with speed and consensus.

Digital Transformation & Channel Strategy

We bring structure to your digital ecosystem: regionalized websites, paid media programs, content hubs, and more.

Strategic Content Systems

We operationalize content building asset libraries, campaign playbooks, and localization workflows.

Have an internal marketing or creative team? We partner as your performance layer, giving your team the strategy, structure, and execution support to move faster without sacrificing quality.

Who We Work With

  • CMOs and VPs of Marketing managing multiple product lines
  • Commercial Directors or BU leaders seeking GTM alignment
  • Internal agency teams needing scalable execution support
  • Global or regional brand leads launching in new markets
What you get with OEM Medtech Marketing Specialists

What You Get

  • Unification of brand across internal teams and channels
  • Go-to-market clarity that aligns with regulatory and launch timing
  • Centralized marketing assets for scalable execution
  • Improved speed-to-market across launches and initiatives
  • A true partner who can scale with you globally

Client Spotlight

Trusted by OEM leaders spanning orthopedic, cardiovascular, diagnostic, surgical, and other high-growth medical device verticals.

"Icovy gave us the much needed clarity we knew we needed. Their team unified our brand portfolio, aligned stakeholders, and helped us scale with a smarter go-to-market strategy.

— Global Marketing Director, Medical Device OEM
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