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Video is your competitive edge. In highly technical, compliance-heavy industries, video is the most powerful tool to simplify your message and connect with key decision-makers.
We understand the nuance of telling powerful stories in high-stakes spaces. Whether you’re selling capital equipment, marketing diagnostics, or introducing breakthrough therapies, our video and visual content aligns with brand, compliance, and clinical impact.
We start with purpose, not footage. Every video we create is aligned with your commercial goals, audience expertise, and regulatory guardrails. Before production begins, we:
Then, we produce content across three core categories:
We handle every phase of production in lockstep with your internal teams from regulatory to creative.
1. Discovery & Strategy
2. Creative Planning
3. Production
4. Post-Production
5. Activation & Optimization
“Icovy helped us produce 6 investor-ready videos in 4 weeks. We used them to land distributor partnerships, convert inbound leads, and anchor our pitch decks.”
— VP of Marketing, Surgical Robotics Company
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Create world-class storytelling that earns trust and drives performance.
A specialized partner designs stories for long evaluation cycles and multiple decision makers. Scripts and visuals align to evidence and approved claims, interviews are guided to stay credible, and deliverables are built to work in sales enablement, events, training, and investor settings without extra rework.
Pick format by the job to be done. Use animation when you need to show complex mechanisms or invisible workflows, live action when you need human credibility or culture, and screen capture to teach interface and workflow. Many programs blend formats to shorten explanations and increase recall.
Bring indications and contraindications, key references, device or software visuals, priority personas and their questions, brand guidance, and success goals. If any item is still forming, we help structure a simple boundary and narrative so production moves quickly and safely.
We define a claims boundary, script or outline against sources, and review early with the right stakeholders. Storyboards carry notes that keep terminology precise, and review rounds are planned so approvals move smoothly. This keeps performance high while reducing late stage edits.
Video accelerates understanding and consensus in sales enablement, distributor onboarding, clinical and field training, product launches, events, and investor communications. The same master story can power short explainers, event walls, sales loops, and social cut downs.
Tie leading indicators such as qualified completion and rewatch of key segments to outcomes like meeting requests, influenced opportunities, faster sales cycles, distributor readiness, and asset reuse across campaigns. Dashboards make the link between creative and revenue visible.
Build modular scripts and narrative beats, plan obvious cut down points, capture extra b roll for reuse, and master files in multiple aspect ratios so teams can deploy across web, social, sales decks, and trade shows. Store files in a governed library with names, versions, and usage notes.
We secure approvals, restrict set access, follow location safety protocols, and keep identifiable data out of marketing assets. When authorizations are required, we manage them and de identify materials before broad use so the final content is safe and usable.
Provide accurate captions and transcripts, design legible on screen text, and deliver subtitle files and text only scripts so regions can localize quickly. Keep terminology and units flexible in templates so updates cascade without rebuilding the edit.
A typical program moves through discovery and strategy, creative planning, production, post production, and activation. Lead times depend on approvals and access, but planning review checkpoints early keeps the schedule predictable and launch ready.