Distributors

Equip, Enable, and Expand.

We help MedTech and Life Sciences brands become the partner distributors want to promote by delivering the clarity, content, and credibility needed to drive sales in regulated markets.

Your Distributor Network is Only as Strong as the Tools You Provide

Distributors are often the first line of market education, but too often they’re asked to sell without the support they need.

Icovy builds sales enablement systems, messaging clarity, and go-to-market content that makes your product easy to understand, promote, and sell; no matter the market.

Whether you're launching in the U.S., scaling globally, or re-engaging underperforming reps, we help you become the brand they prioritize; not just one of many.

Challenges We Solve

Medtech Distributor Marketing Agency for expanded Distribution

Limited Distributor Engagement:

  • Reps don’t fully understand your value prop
  • Product complexity makes training difficult
  • No easy way to communicate clinical impact or differentiation
Medtech Distributor Marketing Agency for enablement gaps

Enablement Gaps:

  • Inconsistent messaging across distributor territories
  • Sales tools not localized or updated for each region
  • Reps rely on outdated PDFs or generic collateral
Medtech Distributor Marketing Agency for international friction

International Launch Friction:

  • No support for language-specific campaigns
  • Cultural disconnect between brand and local audiences
  • Lack of alignment between marketing and distribution rollout

How We Help

Common Engagements Include:

  • Sales enablement toolkits for 10+ distributor territories
  • Product training video series with microlearning modules
  • U.S. to EU launch translation & rollout support
  • Distributor playbooks with localized campaign content
  • Strategic refresh of underperforming regional networks  

Messaging & Sales Enablement Tools

We create distributor-ready assets  from one-pagers to video demos to localized sales decks.

Training & Education Systems

We design scalable onboarding and micro-learning content to reduce time-to-productivity for new reps.

Campaigns That Drive Awareness

We develop multi-channel campaigns to support product launches, drive demand, and empower your channel.

Localized Content & Rollout Strategy

From translations to territory-specific messaging, we help ensure your distributors are armed and aligned.

Distributor Re-Engagement Plans

Revive dormant regions with co-branded campaigns, targeted content, and playbooks that re-establish momentum.

Who We Work With

  • Commercial leaders managing global distributor networks
  • Marketing teams supporting international product launches
  • Sales enablement and ops teams responsible for partner training
  • Founders and CEOs launching DTC-to-distributor or hybrid commercial models
  • Distributors expanding their own product portfolio and seeking strategic brand partners
What you get with a Medical Device Distributor Marketing Agency

What You Get

  • Distributor-ready collateral that drives clarity and confidence
  • Training content that accelerates onboarding and performance
  • Launch support tailored to geographic and regulatory nuances
  • A brand presence that earns priority in every sales conversation

Client Spotlight

Trusted by brands expanding through distributors across MedTech, HealthTech, and Life Sciences in 20+ markets worldwide.

"We had great products but no real tools to support our partners. Icovy helped us build a global toolkit that finally made us feel in control of how our brand was being sold."

— VP of Commercial, Mid-Market Device Company
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Make Your Product Easier to Sell And Impossible to Ignore

Let’s launch like your pipeline depends on it because it does.