Company: Esaote North America
Industry: Diagnostic imaging
Engagement Type: Retainer
Services: Creative Design, Advertising, Material Creation, Social Media Content Development, SalesCollateral
Timeline: Multi-year
Esaote, an Italian multinational specializing in medical diagnostic systems, such as ultrasound and MRI technology, has been a cornerstone in the healthcare industry for years. Despite their technological process, Esaote found itself at a crossroads: the creative side of their MRI division needed revitalization. With a small internal team focused primarily on research and development, Esaote sought an external partnership to amplify their creative output.
Esaote faced several key challenges. The team had limited internal resources to dedicate to creative projects, putting pressure on the company to stand out in a highly competitive global market. They needed to find a way to produce consistent, high-quality creative content that would resonate with their target audience, all while adhering to strict budget constraints
Icovy extended its creative arm to become the de facto external design team for Esaote's MRI division. By embedding ourselves in their vision and understanding the technical complexities of medical imaging, we were able to craft captivating materials that resonate both medically and aesthetically. From striking advertisements that capture the eye to informative brochures that capture the mind, Icovy elevated Esaote's creative portfolio
Esaote and Icovy have forged a symbiotic relationship where creativity meets innovation, and where ideas meet impact. As Esaote continues to push the boundaries of medical diagnostics, Icovy remains their creative compass, ensuring that every pixel is as pioneering as each medical breakthrough.
"Icovy helped us tell our story consistently across borders, teams, and brands."
Let’s bring it together