Company: Machine Solutions
Industry: Medical Equipment / M&A Portfolio
Services: Messaging, Brand Rollout, Video, Tradeshow, Sales Collateral, Digital Strategy
Timeline: Multi-year
Machine Solutions had expanded rapidly through acquisition, but their brand ecosystem hadn’t caught up. Messaging was fragmented. Sales materials varied by business unit and their global footprint needed cohesion. We helped unify it all.
Machine Solutions needed to unify their narrative across multiple acquired brands while elevating how they showed up in-market from sales enablement to web presence to tradeshow floors.
We partnered with their commercial, marketing, and brand teams to build a modular system that supported alignment and acceleration across business units.
Machine Solutions’ brand now supports growth. Their teams are aligned, and their global assets reflect the innovation behind the platform.
"Icovy helped us tell our story consistently across borders, teams, and brands."
Let’s bring it together