Results: Centralized Expertise + Lead Generation Via Video Marketing
With the most recent acquisitions, Machine Solutions can proudly say that they reached a tipping point and have centralized much of the industry’s equipment expertise. This allows device engineers to have one touchpoint, a single email, call, or webinar registration, and access to top equipment and process experts.
Additionally, in keeping with Machine Solution’s people centric-culture and unique acquisition approach, the mission is to maintain the core principles and key talents of each acquisition brand. As a result, Machine Solutions has harnessed decades of equipment design knowledge and engineering talent and timely marketing initiatives exceeding goals.
With Icovy’s help, in 2022, the company launched 3 webinars. The Tube Bonding webinar attracted 388 registrants, with 813 recording views. Added benefits included expanding reach and growing followers on LinkedIn, and a notable increase in website traffic by 38%.
After the website audit, analytics showed a considerable increase in clicks once messaging was segmented and product animations were added. Video content was created to showcase company leadership, expertise, and culture, which led to an increase in conversions with quality leads. The team spoke with subject matter experts to release white papers and technical brochures to better equip the sales team and significantly increased close rates.