In Japan, honor and cherry blossoms are a part of the cultural identity. In the concept phase, the team wanted a modern and bold design with a piece of home. The medical division of corporate uses the color pink across product lines, we saw an opportunity to integrate a bright, cherry blossom pink to stand out against the competitors.
Once the branding was approved by corporate, the team embarked on applying themes and medical animations to trade show assets in preparation for the 2022 product launch. Exhibiting at the Society of Neurointerventional Surgery Annual Meeting meant they needed to stand out. Kaneka leadership shared positive feedback from attendees and competitors on the new logo. Between the interactive booth design, streaming medical animation video, and the flagship technical brochure, the sales team exceeded their lead scan goals.
Icovy’s comprehensive strategy was instrumental in Kaneka’s successful entry into the US market and included the following:
- Animation images & videos
- Logo design
- Competitive analysis
- Static Animation Images
- Motion Graphics
- Clinical Analysis
- Brand Style Guide Development