Company: Kaneka Medical
Division: U.S. Neurovascular
Product: i-ED Coil
Engagement Type: Campaign Development
Services: Brand Messaging, Visual Identity, Packaging, Sales Collateral, Tradeshow Assets
The i-ED Coil had a strong clinical story but lacked the creative horsepower to stand out in a crowded U.S. neurovascular market. We partnered with Kaneka’s team to build a bold new identity that honored the science while energizing the brand.
As an established OEM with deep technical credibility, Kaneka needed to modernize how their neurovascular solutions were visually and verbally presented to U.S. physicians. The goal was to differentiate in a highly competitive space without losing trust or overcomplicating the product narrative.
We developed a full U.S. campaign identity for the i-ED Coil, including a modular visual system and targeted sales assets built to engage physicians and procurement stakeholders alike.
Kaneka’s neurovascular division now presents with clarity, style, and confidence. The i-ED Coil campaign helped the product stand out not just for what it does, but how it's delivered to market.
"The Icovy team elevated every piece of this campaign. From concept to booth to collateral, the work reflected the innovation behind the device."
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