Icovy Marketing - Enhancing MedTech Brands, Bridging a Healthier Global Community
Medical Device Web Design & Development agency
Web Design & Development

Stay Up to Date with Industry Standards & Be More Competetive on the Web

Attract more of your customer base with a high converting and responsive medical device website.

Build Industry Trust, Increase Engagement & Add Value

Icovy’s medical device web development is built to convert.  A strong online presence is everything today. While ecommerce growth has been accelerated by the pandemic, the demand for access to digital health, including MedTech innovation has soared.

The fact remains that 97% of consumers go online to research before engaging or purchasing. With a quality, responsive website your brand and efforts will be more impactful and trackable than traditional marketing. With built in analytics your team can be more informed, and decisions data driven, providing the evidence you need to pivot strategies based on your website traffic.
Medical Device Web Design With UI/UX
Your Website Matters

38%

of visitors will stop engaging with a website if the content or layout is unattractive.

89%

of consumers shop with competition after a poor user experience.

48%

of users say that if a business’ website is not mobile-friendly, they’ll take it as an indication that the business simply doesn’t care.

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Web Design Built To Attract & Convert

Our Design Encompasses

Website Architecture for Medical Device Web Design

Website Architecture

Your website layout must be intuitive and easy-to navigate to retain your audience’s attention. We gain insight from your team in tandem with market research to develop your website architecture impressing the competition and  engaging for your target audience.

If you don’t have a sound architecture, then your organic traffic most likely will bounce in a matter of seconds. If people leave your website because your user experience is messy, search engines won’t think highly of you either.
Medical Device Website Design & Development Content Mapping

Content Mapping

Through initial research we incorporate the high intent keywords that initiate traffic and establish what content development structure will perform best. The process is an essential phase and outlines how each piece of content strategically relates to and supports the customer journey.
UI/UX Design for Medical Device Web Design

UI/UX Design

The UI/UX design focuses on research, analysis, and testing to design and develop a website. If your website is hard to navigate and users get lost, you will lose prospects to your competitors. With enhanced user experience, you can establish a relationship with the target customer enabling you to build the customers’ trust in your brand, service or product. Enjoyable web interface also ensures customer activation. It leads to building a brand’s loyalty.
Support for Medical Device Web Design & Development

Backed by stellar support

Website quality delivers content that is original, purposeful, and optimized to drive visitors to read, respond to call-to-actions, and share. Google’s algorithm recognizes relevant content and rewards it with higher rankings. Focus on creating content  that is personalized for your target audience and always know that you have support when you need it.
Launching a Medical Device Web Design

Launch & Support

Launching your site is a notable accomplishment, but that is only the first part of your MedTech digital journey. We support ongoing maintenance needs to stay relevant, along with SEO, content writing and additional requests post launch.
Medical Device Web Design Specialists
The Icovy Difference

Trusted to bring effective strategies to medtech companies globally

The Icovy Approach to Medical Device Web Design

In an ever changing digital landscape we face a paradox of choice in knowing who are the industry experts and where to take up digital real estate. All roads lead back to your website, your digital store front.

With modern design and technology, user-friendly integrations, website visitors will settle for nothing less then an enhanced experience with quick loading times and quick answers to their questions. The goal is to engage prospects for longer, minimizing bounce rate, and ultimately converting them into customers. All campaigns lead to your website, we make sure it is enticing.
Medical Device Website Design
Evoking Emotional Appeal with a Medical Device Web Design
Website Design That Builds On Credibility With

Emotional Appeal

Purchasing decisions are driven by emotion. We leverage emotion by displaying visually intriguing imagery or by captivating clinically relevant copy that resonates with your target customers. There are a variety of ways to extract emotion which is determined by your market segment, target audience, and the products and/or services being sold by your company. At Icovy Marketing, each medical device web design received the necessary time as we pay attention to detail, customer behavior and are committed to the process.
Medical Device Web Design with company values

Authentically Communicate Your Company’s Values

Every visual element displayed on your website works in unison to bring your brand to life; speaking to your story and brand voice. Ditch the overused stock images. Your customer base is drawn to medical device brands that excude personality and professionalism, eye catching design, credibility through animation and video, and provide valuable content that is easy to find and digest.
Medical Device Website Design with great photography

Clients Trust & Resonate With Content Rich Environments.

Prospective clients must be able to easily navigate your MedTech website whether they are discovering you for the first time or returning to discover new value.  Showcase your credibility by sharing regulatory partners, and case studies, or share relevant insights creating value that drives traffic.
Touchpoints
Create a differentiated media experience, with visually appealing elements and branded assets. Build visitor attraction at every touchpoint, foster relationships and encourage potential prospects to convert into long-term customers and advocates of your brand.

Traffic
Increase traffic & conversions. A medical device website needs to pay special attention to formatting as you can lose a prospect in a matter of milliseconds. Our method is to craft a medical device website that leads other campaigns, drawing interest and effectively conveys the benefits gained from  your products and services. We offer UI features, and workflow functionality for engineering custom client-facing portals.

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Companies We've Worked With

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