Marketing Assessment

A Deep-dive review of how you compare to industry standards, your competitors and future potential

A marketing assessment helps provide clarity and develop insights about your current marketing activities. Marketing has become more complex and requires an understanding of marketing strategies, channel use, and online relationship development. It is important that you find the right platforms that will help best align your company  with your desired target audience and help you get noticed more frequently.
Developing a holistic and effective marketing strategy can be difficult for most medical device companies. This is why a marketing assessment is necessary to provide insight and identify areas that are currently working, missing and needs attention. Icovy Marketing’s experience working with medical device companies has built industry expertise, which allows us to present fresh ideas and perspectives on your current marketing initiatives. We help you get out of your comfort zone, try new tactics and increase impact.
Medical Device Marketing Assessment Service

What is a Marketing Assessment?

A marketing assessment, also referred to as a marketing audit, is a review of your marketing resources and initiatives to understand how well they are helping your organization. It is a high-level overview of current outcomes/ results with additional information detailing specific facets of your marketing plan and strategy. An assessment can be directed at your medical device company’s marketing strategy or can be concentrated on any particular strategies such as social media marketing or content marketing.

A complete marketing assessment inspects a variety of marketing strategies such as:

  • Brand Consistency
  • Content Relevance
  • Marketing Goals
  • Marketing Strategies
  • Marketing tools and technologies
  • Online Visibility
  • Search engine optimization (SEO)
  • Strategic Positioning
  • Target Audience
  • Website Effectiveness
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Brand Strategy With Icovy

  • Generate More Qualified Leads & Brand Awareness
  • Fully Staffed Sales Development Team
  • Dedicated Customer Success Manager
  • Generated $2M+ in New Business With Same Process

Other Brands

  • Generates Less Qualified Leads
  • Outsource Work
  • Poor Customer Support
  • Haven't Tested Process and Validated Results

Marketing Assessment & Recommendations

Icovy Marketing’s market assessment focuses on your company’s goals with an emphasis on your inbound marketing strategy. We are here to help you develop critical insights that can be used to optimize your marketing processes and grow your business.

Step 1
Discovery

The initial steps of a marketing assessment is to develop an arranged list of desired outcomes and actionable steps. Our team will analyze your current marketing activities, data evidence, and industry benchmarks. We will provide your company with score indicators for each aspect of your marketing activities, new benchmarks to aim for and a detailed list of recommendations which include;

  • Marketing strategy review and marketing goals
  • Brand alignment to your company values and consistency
  • Website audit for performance
  • Content audit
  • Search engine optimization
  • Social Media Presence
Step 2
Reporting

Full documentation report  will then be provided to your team with the following:

  • Brand consistency across all online properties
  • Content marketing suggestions
  • Industry digital Visibility
  • Reputation Management Findings
  • UI/UX website recommendations
  • SEO technical findings and suggestions
  • Social media profile optimization recommendations
Step 3
Follow-up

Additional Perks:

  • 1 hour meeting to present results and recommendations
  • Plan for actionable improvements
  • Two (2) coaching & follow-up calls

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