A marketing assessment helps provide clarity and develop insights about your current marketing activities. Marketing has become more complex and requires an understanding of marketing strategies, channel use, and online relationship development. It is important that you find the right platforms that will help best align your company with your desired target audience and help you get noticed more frequently.
Gain insight on your market ecosystem and better understand how to position your company to attract more qualified customers.
A marketing assessment, also referred to as a marketing audit, is a review of your marketing resources and initiatives to understand how well they are helping your organization. It is a high-level overview of current outcomes/ results with additional information detailing specific facets of your marketing plan and strategy. An assessment can be directed at your medical device company’s marketing strategy or can be concentrated on any particular strategies such as social media marketing or content marketing.
A complete marketing assessment inspects a variety of marketing strategies such as:
The initial steps of a marketing assessment is to develop an arranged list of desired outcomes and actionable steps. Our team will analyze your current marketing activities, data evidence, and industry benchmarks. We will provide your company with score indicators for each aspect of your marketing activities, new benchmarks to aim for and a detailed list of recommendations which include;
Full documentation report will then be provided to your team with the following:
Develop an animation video that shows how your medical device works and properly link it to your company while showing the positive impact that it will bring to patients.
Our team works with you company to define your brand strategy and purpose. We understand that your brand strategy is the very foundation that all your marketing efforts stands on while striving to achieve your companies objectives.
Need guidance on where to start and what to prioritize while attempting to reach your goals? Consult directly with our leadership team who is here to provide knowledge from years of experience in the med device marketing industry.
Write content that generates interests and is built to have your potential prospects wanting more. Build your organic audience, convert more leads with readable content, and increase your brand reach with prospects that are genuinely interested in your brand.
Being trained on a variety of platforms, our team can guide you in selecting the right tools for you that have been proven to streamline processes significantly within the medical device industry.
We are here to help guide you every step of the way from booth design concepts to complete event execution. De-stress and partner with Icovy to manage all of your trade shows and events.
If you are a B2B Medical Device company, use LinkedIn to power your organic outreach efforts. We provide the data, the software and the outreach team 100% done for you.
Increase your overall reach and generate and increase revenues through Pay per click (PPC) ads while remaining profitable with larger margins.
We help you navigate and cut through the noise by developing marketing and creative solutions that will attract and captivate your target audience.
Join our sales enablement program and use our ai. powered multi-channel strategy to effectively reach your target audience through organic outreach and paid advertising.
Is your website working as hard as it could be for you? We make sure all of your content has a purpose and is ranking organically on the web so that your brand stays in front of your ideal targets.
We research and optimize your social media profiles based on the demographics of your target audience in order to produce a full fledged social media strategy that will deliver result.