In this digital age, social media marketing is one of the most highly used marketing channels. It is an art that can serve as the foundation of your medical device marketing strategy. Your social media strategy should be fully integrated within your company, allowing you to develop a robust content strategy to reach your different customer segment groups on various platforms simultaneously.
of internet users access social media for product research.
of physicians' most popular activities on social are following what colleagues are sharing and discussing.
of B2B marketers use LinkedIn for lead generation.
Data-Driven Social Media Marketing
Social media has altered the way MedTech brands, prospective clients and end-users communicate. Presenting a data-driven social media management structure, enables cross-functional teams to understand what is most effective for your brand and signal where we need to pivot strategies. Icovy's team of specialists research and optimize your social media profiles, and perform a deep dive into your customer personas backed by competitive analysis. From here, we produce a niche-specific approach to engage past, existing, and prospective clients through meaningful and clinically relevant content to drive endorsements and build credibility through social media channels.
As part of our medical device social media management package, we have a full-service team to utilize, from creative assets to managing sales navigators and adverting platforms. We integrate campaigns to build credibility, amplify testimonials and video content to heighten engagement and build authority. Whether you are a B2B or D2C MedTech company when you partner with Icovy we ensure your campaigns are far reaching and you are positioned properly.
For social media channels that can be aggregated by hashtags, Icovy has created a proprietary tool that helps generate targeted followers, increases engagement to build new relationships with potential leads, advocates, and strategic partners. Our team will routinely source images from on-site media days, capturing authentic in-the-life images. As part of these services, our team will research the correct hashtag mix to ensure a discovery, drive engagement and gain followers.
Facebook has provided medical device marketers the ability to directly target curated audiences by interests, ethnicities, spending habits, online behaviors, gender/age, causes they support, companies they follow, etc. Icovy’s content specialist creates informative and directive content. If social media advertising is part of your marketing strategy we’ll design, measure, and execute by looking at online behaviors and niche-specific trends with consistently posting content 2-5 times per week. If potential leads comment on a post or direct messages, one of our specialists will help you follow up to mitigate any opportunity from passing you by.
MedTech social media management services increase brand awareness, website traffic and drive quality lead generation. A strong social media presence signals to potential clients and partners that your company is thriving and interested in engaging through responsive and proactive stories, posts, and videos. Icovy delivers results because we are an extension of your brand. You must not treat this approach to medical device marketing as a one-way broadcast medium. It is about building communities of interest.
Gain a Competitive Advantage
You must build social currency (i.e. multiple social media presence speaks to credibility & builds brand equity). Your medical device brand needs this advantage to break through the noise and shine amongst your competitors.
Budget to Maximize Results
Have the capital that you invest in your Medical Device Marketing Strategies go further, generating more traffic, increasing sales, and improving ROI.
Medical Device Product Dominance
Your targeted customers can find your products, make timely connections and elevate your medical device brand from your competitors.
Gain a Competitive Advantage in MedTech Strategy
This comprehensive 2023 guide walks you through the essential componentsof a successful MedTech marketing strategy, differentiating marketing efforts for your market, and explaining what's important (and why), with actionable advice you can use today.