Medical Device Corporate Positioning

Corporate Positioning

Make the Right Connections With Corporate Positioning Services

Drive business revenue with precise target marketing. When approaching new markets it is important to understand who your target audience is and how to reach them. Corporate positioning is important because it enables your team to effectively sell to your prospective buyer in a sophisticated manner. Our team has hands on experience to help you accurately position your medical device products, divisions and entire company.

How Is Your Company Positioned Against Your Competitors?

Corporate Positioning traditionally is developed in combination with a marketing assessment that involves market research. In order to create an effective marketing strategy, it is essential to develop a plan that is both practicable, and measurable. Icovy can help you create messaging that helps resonate with your audience by keying in on focal points to develop buyer personas. This allows members from all company disciplines, from executives, engineers, marketing, sales to customer service and HR to effectively align with your go-to-market strategy.

Medtech Corporate Positioning - Competitor Analysis

Setting the Foundation with Corporate Positioning Workshops

It is easy for many medical device companies to concentrate on the product. Positioning workshops are beneficial as they help your team turn attention to the customer problem. These workshops allow you to understand how prospective buyers view the market and your competitors; and help craft messaging that is precise and compels your audiences. Corporate positioning workshops provide insight that can then be utilized to develop your marketing roadmap. This will ultimately help develop a plan and strategy that will implement the perfectly crafted messaging to reach your customers at the right time.