5 Ways a Digital Marketing Consultant Can Help Grow Your Medtech Business
The story of every successful medical device startup begins with the founders' idea. However, while a brilliant idea and the desire to bring innovative medical technology to market are crucial success factors, there are other predictors of an advanced medical device startup's success. For instance, developing a winning marketing strategy is essential in today's hyper-competitive Medtech space.
Digital Marketing Is A Critical Success Factor In Medtech
As the industry shifts from a sales rep-centered to an omnichannel model, digital marketing plays an increasingly important role. Due to the changing expectations of surgeons and clinicians to access information whenever needed, Medtech companies can no longer afford not to engage with their customers through digital channels. Many companies recognize this need and have begun implementing marketing campaigns via email, social media, and other channels.
According to a survey by McKinsey, 80% of Medtech companies have already shifted some of their marketing expenditures to digital channels. Although sales reps and traditional marketing methods will likely continue to play a role in the future, ignoring the digitization of Medtech marketing is a critical mistake. Without a properly planned omnichannel model, it is impossible to improve physician engagement and revenue. But with a comprehensive digital marketing plan that includes search engine optimization (SEO), content marketing, email marketing, video marketing, and display ads, you can provide personalized engagement to clinicians and respond to their changing needs.
Why Work With A Medtech-Focused Digital Marketing Consultant
Partnering with a digital marketing consultant may be the best way to reach your marketing objectives if you are ready to boost your digital marketing effort but need help figuring out where to start. Similarly, if you don't have an in-house marketing team to develop and execute digital marketing campaigns, you would benefit from working with a consultant.
Remember, most Medtech companies are already allocating more of their marketing dollars to digital channels. A consultant specialized in the Medtech industry can help evaluate your current marketing efforts, optimize your strategies, and leverage the digital marketing channels to increase conversions and generate more leads.
5 Ways A Digital Marketing Consultant Can Help Grow Your Medtech Business
Digital marketing advisors can help your Medtech business in multiple ways. Here are five key reasons you should consider hiring one:
#1 Leverage Experts For A Fraction Of The Cost Of Full-Time Employees
Most Medtech companies do not have a large enough team in-house solely dedicated to the execution of digital marketing strategies. Therefore, engaging a consultant may be more cost-effective than hiring a full-time employee.
In addition, consultants are accustomed to working with a wide range of companies and can get up to speed quickly. Finally, by contracting with a consultant, companies do not have to tap into their own workforce, allowing their employees to focus on their primary responsibilities instead of getting distracted by side projects.
#2 Tap Into Specialized Knowledge And Expertise
When hiring a digital marketing consultant, choose wisely. For example, stay away from agencies without medical device industry expertise. On the other hand, an agency with Medtech industry-specific digital marketing expertise likely possesses a wealth of knowledge that may not be available in your organization.
Considering the unique aspects of the medical device industry, make sure you hire an expert with an understanding of the regulatory landscape and the various audiences in the Medtech space. This specialized knowledge will enable your consultant to advise you competently on improving your marketing strategies and online performance.
#3 Get An External Perspective
Adapting to changing trends in a timely manner can make or break the success of your digital marketing strategy. Following best practices and sticking with strategies that work for others but are not customized to your business is unlikely to yield optimum results.
A digital marketing consultant can conduct a marketing audit - a review of your marketing resources and initiatives - to gauge how they perform in your market segment. Depending on your objectives, the audit can shine a light on your overall medical device marketing strategy or focus on conversions from specific channels, such as social media. With this external assessment, you will gain clarity on how to optimize your strategy for optimum results.
A comprehensive marketing assessment should include:
Content Relevance + Authority
Quality Driven: FDA, ISO, and GxP Compliance
Marketing Goals + Strategies
Marketing Tools and Technologies
Website Design + Development
Online visibility + UI/UX
Search Engine Optimization (SEO)
#4 Gain Access To Premium Tools & Insights
One of the main benefits marketing consultants bring to Medtech companies is their access to expensive, cutting-edge tools. Take data analytics as an example. Data analysis tools are critical for marketing success, from analyzing campaign performance to understanding market trends.
If your company does not have a budget or the know-how to use these tools, partnering with a digital marketing consultant can grant you access to invaluable insights to build on.
#5 Stay Relevant And On Top Of Industry Trends
Medtech-focused digital marketing consultants are experts in their field. Thanks to their focus on medical devices, they strive to stay on top of industry trends to bring more value to their customers. And because they frequently attend conferences, webinars, and other online and offline events to educate themselves, they often become a trusted source of knowledge and information to their clients.
You can count on them to help you stay a step ahead of your competition and find out about the latest tools, best practices, and strategies to attract more HCPs to your brand. It is easy to see how a trustworthy and knowledgeable consultant can quickly become your competitive advantage.
Partner With The Right Agency For Your Medtech Business
Whether launching a new product or looking for solutions to stay ahead of your competition, hiring a digital marketing consultant with expertise in medical devices can offer multiple benefits. Partnering with a consultant can boost your brand identity, build client relationships, and generate more leads with digital marketing campaigns to accelerate your business growth.
Here are a few things to look for when choosing a consultant:
Be sure to hire a consultant with the expertise that matches your needs
Evaluate the quality of their work by carefully reviewing their case studies and portfolio
Read their client testimonials and watch testimonial videos
Are you looking for a Digital Marketing Consult? Discover Icovy’s full-service solutions to Medtech companies ready to accelerate growth.