The demand for video content has never been so prevalent. The point of integrating medical device video is to demonstrate the observable benefit. Video allows you to clearly show how youwill benefit the patient or clinician.
There is intrinsic value in video marketing for medical devices. Video can quickly evoke emotion and present credibility, keeping the viewer engaged longer ultimately increasing KPIs. If positioned properly, medical device videos will strike a deep connection and elicit strong emotional responses that make people want to share, comment, like, and even purchase. Medical device videos are proven to boost ROI and sales.
Why Shift to Video Marketing?
of consumers said there was a connection between watching a branded video and their purchasing decision-making process.
more shares than text and images combined.
increase in conversion rates on landing pages with videos
Gain Insight Into Medical Device Marketing Strategies.
Icovy produces medical device videos to address the needs of organizations in the MedTech space that are looking to highlight the benefits behind their latest, life-saving technologies. Why should you bring video content into your campaigns?
Develop brand loyalty
The Play Button is the Most Compelling Call to Action on the Web.