The demand for video content has never been so prevalent. The point of integrating medical device video is to demonstrate the observable benefit. Video allows you to clearly show how youwill benefit the patient or clinician.
There is intrinsic value in video marketing for medical devices. Video can quickly evoke emotion and present credibility, keeping the viewer engaged longer ultimately increasing KPIs. If positioned properly, medical device videos will strike a deep connection and elicit strong emotional responses that make people want to share, comment, like, and even purchase. Medical device videos are proven to boost ROI and sales.
Why Shift to Video Marketing?
87%
of marketers report increased video engagement on social media.
1,200%
more shares than text and images combined.
80%
of consumers recall a video ad they viewed in the past month.
Icovy produces medical device videos to address the needs of organizations in the MedTech space that are looking to highlight the benefits behind their latest, life-saving technologies. Why should you bring video content into your campaigns?
Demonstrate authority
Develop brand loyalty
Generate leads
The Play Button is the Most Compelling Call to Action on the Web.
From Concept to Completion: The Icovy Process in MedTech Video Production
We are aware of HIPPA compliance and patient privacy and adhere to professional standards above and beyond what you would expect from most medical video production companies.
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