Search engine rankings are one of the most popular digital marketing KPIs used. Our data scientists understand the Google algorithm, select the right short and long-tail keywords, have the proper title tags in congruence with a calculated backlinks strategy. Icovy’s talented team of copywriters create SEO-rich content to generate leads.
Once a campaign is launched, we assess the KPIs and reconvene to review and refine what landing pages are performing best. Of course, SEO is not the only solution to get traffic to your site, but it is a leading tool in your Inbound Marketing Strategy. Additionally, 72% of customers prefer to learn about a product or service by watching a video. Video content is at the forefront of search engine optimization (SEO), user experience, website speed, and website mobile optimization position as essential rankings.
Icovy’s vetted SEO specialists have no less than 10 years of experience. We strategize with your internal leadership to improve your online visibility through top search engines, provide a full-scale assessment of the health of your website, a conversion rate analysis, and a lead tracking and reporting system.
By partnering with Icovy, you will receive quality content creation, technical on and off-site SEO, link building, internal linking, and optimization. Icovy is trusted in the MedTech industry to create credible content that drives traffic to your website and converts your visitors into qualified leads.
Need MedTech Marketing Insight? Sign Up For Our E-Book.
of people never scroll past the first page of search engines.
of all website traffic worldwide comes from mobile phones.
of consumers are using voice for “general web searches.”
of all website traffic comes from organic search.
The Process Of Increasing KPIs With Keyword Strategy.
Your keywords should reflect user behavior with a prioritized list of content ideas. This is where understanding your customer journey is vital and informs you in what the most effective keywords will be. Recent market reports show that video, social media posts, and authoritative articles are the top content that keeps audience attention the longest, while long-form content and blogs are something readers skim.
Voice search is also growing in popularity, versus typing a query into a search engine. This means the most popular keywords to come are likely to be more natural phrases and questions. As a result, Icovy Marketing designed a medical device SEO platform to pull in the most-searched questions alongside keywords to narrow the focus, delivering results in a a fraction of the time compared to old methods.
Authoritative Content Writing
The first step to having a successful SEO strategy is having experienced content writers that understand search engines algorithms and what your target market is looking for. Icovy content writers are detail-oriented and purposeful. Creating content that is accurate and in compliance, SEO-focused, and engaging will provide long-term benefits.
Launch New Content
Once your content is developed, you must stay relevant and consistent. One way is to interlink related new content from social media platforms back to your site to spark a wave of traffic and inspire shares.
Prioritize Data and Analytics
Managing countless keywords and tracking the effectiveness of your campaigns can be very stressful and time-consuming. Icovy’s SEO Specialists take the load off by tracking and presenting all of your data in an organized and readable dashboard for your convenience.
Additionally, your medical device website needs to be fast, secure, and mobile friendly. With a calculated approach, our specialists are able to make sure that your pages are all getting the recognition they deserve.