Icovy Marketing’s sole focus on medical devices allows us to understand your niche ecosystem and build pathways that attract customers to your brand. Implement an effective product launch strategy for successful go-to-market product release.
Product launches can be straightforward or complex depending on device specifications, regulatory guidelines, and budgetary constraints.
We work with your internal team to develop effective product launch strategies to ensure that your product has the best speed to market. With a combination of creative support, website development, SEO, paid advertising and video production our team integrates a practical approach to increase brand awareness, deliver targeted leads and maximize return on investment (ROI).
Staying in Compliance from A-Z with Your Product Launch
Research and Development (R&D)
Medical Device Market Research
Patent Status
Competitive analysis and insight
Device Prototyping
Brand Development and Strategy
Company and Medical Device Positioning
Distribution Channel Strategy
Generating Product Interest
Responsive Design
Building Awareness
Develop Sale Strategies
Establish Device Infrastructure
Curated Assets
Lead Generation Strategy
Analyze Buyer Behaviors
Closed-loop Analysis and Refinement
Gain a Competitive Advantage in MedTech Strategy
Discover the 9 ways this eBook will enhance your Medtech marketing strategy, from prototype to product launch.
An effective product development and launch is critical to the success of your medical device. Improve your success rate by partnering with our medical device consultants to support your launch strategy, design, public relations, social media and integrate campaigns seamlessly.
Launch strategy
Creative support
Tactical execution
Print Collateral
Break through the clutter of the medical device industry, with creative solutions that will reach your desired target audience. Showcase beautifully designed print collateral that will drive engagement and ensure message understanding.
Sales sheets
Pitch decks and presentations
Trade shows and events
Trade Shows & Events
Prioritize your trade shows and events, with our strategic development and creative teams. Never miss a beat and implement strategies that will build brand awareness, increase engagement and streamline follow-up.
Booth design
Event strategy
Logistics support
Marketing Strategy
Our MedTech industry expertise is at the forefront of all of our marketing endeavors. The Icovy teams lead with strategic thinking and planning, market segment evaluation, and stakeholder research to define your medical device brand attributes.
Competetive intel
Market landscape analysis
Development and execution
Campaign Planning
Your marketing campaign is an omnichannel approach with embedded metrics to reach your medical device marketing goals. Start planning today with Icovy Marketing, to gain insight and identify campaign goals and KPIs, reduce risk, optimize your marketing spend. We encourage innovative ideas and value cross-functional collaboration.
KPI development
Implementation timelines
Resource allocation
Digital Marketing
Your digital marketing strategy is critical to your medical device success. Gain insight on what your customers are seeking and rely on Icovy Marketing to engineer high converting marketing funnels with strategic MedTech messaging and product positioning.
Market approach
Tech stack development
Congruent distribution
Email Marketing + Automation
Our medical device marketing services can help your team understand why email marketing is more effective today than ever before, when done right. Our team strategizes with medical device companies to build and implement marketing automation systems to drive engagement, and save you time.
