Inbound Marketing

The buying cycle continues to change and buyer expectations throughout the process are changing with it. Buyers want to take their journey into their own hands, and do the research to fully vet their options prior to connecting with your company or competition. This is why an inbound marketing strategy is critical for business growth.

A focussed and efficient method to inbound marketing allows you to work smarter while making a larger impact. When prospective customers are online searching for your products or services, your brand needs to be accessible and ready to deliver content that fits their needs. A combination of content development, social media marketing, and SEO help drive qualified leads to your website and help pave the path for your marketing and sales efforts to increase user engagement.
Medical Device Inbound Marketing Agency

What is Inbound Marketing?

Inbound Marketing is an essential piece of your comprehensive marketing strategy. It is the development and optimization of high caliber content that attracts your target audience at the point of interest. The focal point of inbound marketing includes market and customer needs, interest, language and timing. With a well built strategy, buyer insight and industry-leading software, our team has the tools to appropriately target your audience and serve them with the right information when they need it. This provides opportunities to reach customers at the right time with social media promotion, retargeting campaigns, virtual product demos, referral campaigns and faster quoting processes.  

The differences between inbound marketing and content marketing? Inbound and content marketing are alike, but have their differences. Inbound marketing is your overall strategy that is put in place to attract prospects and content development is at the median of it all.

The content that is created such as, sales brochures, downloadable content, blog posts, lead magnets and social media posts, attracts your target audience and drives engagement.  The way your content is written is critical to the content development process. Our team of content development specialists and technical writers understand this within the medical device industry. We help you develop content that will resonate with your customer personas, with clear and understandable messaging that will drive leads.


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Brand Strategy With Icovy

  • Generate More Qualified Leads & Brand Awareness
  • Fully Staffed Sales Development Team
  • Dedicated Customer Success Manager
  • Generated $2M+ in New Business With Same Process

Other Brands

  • Generates Less Qualified Leads
  • Outsource Work
  • Poor Customer Support
  • Haven't Tested Process and Validated Results

Our Brand Strategy Development Process

01
Growth Driven Design

An holistic approach to web design that focuses on making impact with continuous analyzation and optimization.

02
SEO & Content

Results-driven content strategy based on the keyword analysis of the keywords your audience is using.

03
Nurture Campaigns

Digital campaign strategies that help create ongoing interaction with qualified prospects and existing customers.

04
Marketing Automation

Actionable strategies that show contacts the right message at the right time to shorten the sales cycle.

05
Paid Media

Increase brand awareness, drive relevant traffic and increase revenue by placing ads on marketing channels where your audience lives.

05
Artificial Intelligence

Leverage machine learning to create personalized experiences that meet your prospective customers needs.

05
Account Based Marketing

Close bigger sales through marketing efforts that target individual companies or customers.

05
Sales Enablement

Provide your sales team with the right information, content and tools to engage target prospects.

Steps to Inbound Marketing Success

1. Complete persona development & brand discovery
2. Perform data research
3. Create a strong strategy plan
4. Develop content tailored to your target Audience
5. Serve content over multiple digital channels targeting potential buyers
6. Convert targeted buyers into qualified leads
7. Retarget leads to move them further down the sales funnel
8. Set up marketing automation to pass sales-ready leads to sales reps

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