Effectively Find & Nurture New Business Opportunities
The buying cycle continues to change and buyer expectations throughout the process are changing with it. Buyers want to take their journey into their own hands, and do the research to fully vet their options prior to connecting with your company or competition. This is why an inbound marketing strategy is critical for business growth.
A focused and streamlined method to inbound marketing allows you to work smarter while making a larger impact. When prospective customers are online searching for your products or services, your brand needs to be accessible and ready to deliver content that fit their needs. A combination of content development, social media marketing, SEO and a variety of other services can help drive qualified leads to your website and help pave the path for your marketing & sales efforts to increase user engagement.
Inbound Marketing is an essential piece of your comprehensive marketing strategy. It is the development and optimization of high caliber content that attracts your target audience at the point of interest. The focal point of inbound marketing includes market and customer needs, interest, language and timing.
With a well built strategy, buyer insight and industry-leading software, our team has the tools to appropriately target your audience and serve them with the right information when they need it. This provides opportunities to reach customers at the right time with social media promotion, retargeting campaigns, virtual product demos, referral campaigns and faster quoting processes.
What is PPC Management?
PPC stands for Pay-Per-Click and is a digital paid advertising method used to win direct traffic to your website. PPC management is the practice of outsourcing these efforts to an agency or professional who can optimize your ads and maximize your budget with proven results. Icovy Marketing offers Google Ads, Facebook Ads, Display Ads, Youtube Ads and much more. Together we will define your target audience and what platforms will best target their purchasing behaviors.
Inbound vs. Content Marketing?
The differences between inbound marketing and content marketing? Inbound and content marketing are alike, but have their differences. Inbound marketing is your overall strategy that is put in place to attract prospects and content development is at the median of it all.
The content that is created such as, sales brochures, downloadable content, blog posts, lead magnets and social media posts, attracts your target audience and drives engagement. The way your content is written is critical to the content development process. Our team of content development specialists and technical writers understand this within the medical device industry. We help you develop content that will resonate with your customer personas, with clear and understandable messaging that will drive leads.