The differences between inbound marketing and content marketing? Inbound and content marketing are alike, but have their differences. Inbound marketing is your overall strategy that is put in place to attract prospects and content development is at the median of it all.
The content that is created such as, sales brochures, downloadable content, blog posts, lead magnets and social media posts, attracts your target audience and drives engagement. The way your content is written is critical to the content development process. Our team of content development specialists and technical writers understand this within the medical device industry. We help you develop content that will resonate with your customer personas, with clear and understandable messaging that will drive leads.