Amplify Your Medical Device Brand

From your logo to a comprehensive branding strategy create a digital identity that is clean, clinically relevant and inviting. Your brand is the critical element that communicates who you are and the value your products and services have in the minds of your customers.

Icovy Branding Approach

An Icovy Marketing branding approach is based upon your company values, culture, and brand personality. It draws out emotion in your targeted audience and enables your medical device company to capitalize on prospective business. Your visual identity and branding techniques represent the value of your company and portray the right messaging.

An Icovy Marketing Medical Device Brand Strategy

Medical Device Branding Strategy & Messaging
Striking Branding, Relevant Messaging, Visually Appealing
Our experienced team of designers and strategists work collectively to turn your vision into a reality. Become a market leader with a brand that you’re proud of.
Medical Device Brand Vision
Encompasses Your Brand Vision
We work relentlessly to help your business break through the clutter. We make sure that your brand embraces the value, character and culture of your medical device business.
Increase Sales with Medical Device Branding
Evokes Customers and Increases Annual Growth
Online visitors can easily navigate on your medical device website, build confidence, and locate the information that they are search for.
Medical Device Branding Reliability
Employs Strategic, Crafty Components That Communicate Your Reliability
Deploying premium multichannel disciplinary marketing techniques with the use of advanced technology. Our team of designers will present the value of your medical device brand custom-tailored to your business.  

Have More Confidence

Put your mind at ease with knowing that you’re working with a partner who understands the ins and outs of your industry. We understand your language and know what needs to be done.

Save More Time

Eliminate the learning curve and get to work faster. Icovy Marketing has established industry best practices to help you accelerate growth and accomplish your goals.

Save More Money

There’s no need to hire additional staff or search for freelancers. When you work with Icovy Marketing you get a full service marketing department of your company at a fraction of the price.

Make More Money  

We have experience working with a variety of partners on all ends of the medical device industry. We know what tactics to use, when to deploy them, what to analyze and how to be focused on generating a return on investment faster.

Identify & Unify Core Family Brands While Retaining Brand Equity

Get help with your branding overhaul and created modern synergistic brand architectures that provide clear effective messaging.
Medical Device Brand Strategy Agency
Identifiable Medical Device Branding Campaign
An Icovy Branding Campaign is Identifiable
Your brand is made up of noticeable and expressing components that have been demonstrated to inspire visitors. Our design process begins with market research. Then we pinpoint your target audience and begin working on visual elements that will be most appealing to those specific demographics. These key elements will be embedded into our design process in a manner that is elusive and attractive to draw the right attention from your prospective customers. The brand will integrate components that highlight your medical device company’s individuality, worth, and relevance.
Medical Device Branding Visual Appeal
An Icovy Branding Campaign Has Visual Appeal   
Your brand is designed to be unforgettable, creative, and alluring. The key elements provide visual appeal that help your medical device brand shine and breakthrough the noise. It is prominent, unique, tactical and draws sentiment out your target customers. Your brand is built to make a lasting impression and to be memorable.
Medical Device Brand Trust
An Icovy Branding Campaign is Trustworthy
A medical device website needs to have visual appeal to grab online visitors’ attention and nurture them though the customer journey. Your website is built with aesthetically pleasing components that are appealing to your target audience and their communities. Our method is to carefully craft a medical device website design that draws interest and effectively conveys how online users can benefit from your products and services.  Despite having an expanded focus on making your site visually appealing, our primary objective is to exemplify your medical device brand and develop clear messaging. This will help address how your brands products and services provide value and impact patient lives.

Have More Confidence

Put your mind at ease with knowing that you’re working with a partner who understands the ins and outs of your industry. We understand your language and know what needs to be done.

Save More Time

Eliminate the learning curve and get to work faster. Icovy Marketing has established industry best practices to help you accelerate growth and accomplish your goals.

Save More Money

There’s no need to hire additional staff or search for freelancers. When you work with Icovy Marketing you get a full service marketing department of your company at a fraction of the price.

Make More Money  

We have experience working with a variety of partners on all ends of the medical device industry. We know what tactics to use, when to deploy them, what to analyze and how to be focused on generating a return on investment faster.

Does your messaging align with your brand and attract the right people?

Your brand messaging is an essential part to your overall marketing strategy. If your medical device brand messaging does not cause your target audience to shift internally and feel emotion when their reading about your brand, it's time to make a change. Icovy Marketing conducts audits to ensure your messaging in aligned with your customer base to ensure your message resonates enough to drive action.

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Our Process

Medical Device Brand Discovery
1. Discovery - Understand Your Culture & Market Segment
Your medical device brand is the results of partnership, examination, and creativity. We collectively collaborate, review your company’s culture, objectives, target audiences, messaging, current brand identity, design preferences and overall vision. Based on these elements an accurate time frame will be provided for your project and future steps are determined.
Medical Device Brand Conceptualization
2. Concept - Layout the Formula for Success 
Icovy Marketing medical device branding campaigns are always analyzed and well-thought through. Our designers begin with your market segment research, looking at design trends, direct and indirect competitors, and industry standards. They evaluate your medical device company’s objectives, culture, and desires. Then the magic happens. Our designers put pen to paper, or should we say pixel to canvas as they begin fully conceptualizing your brand.  
Medical Device Brand Design
3. Design - Individually Designed
Utilizing initial concepts and inspiration, our design team begins developing your design and provides a variety of initial iterations. Next, our creative team evaluates your variations, best aligning them with our initial research, design trends, and your desire to select the most compelling candidates to propose to your team.
Design Iterations for Medical Device Brands
4. Collaborate - Build on Confidence
With new designs and collateral in hand, our designers present the variations to your team and discuss the results. Our design team will explain the combination of elements, creative choices, and design through the process that was used during production. The Icovy Marketing design process enables you to provide necessary feedback on design preferences.
Complete Medical Device Branding Campaign
5. Details - Iterated for Success
The branded variations are refined and iterated upon to incorporate any provided feedback during collaboration sessions. The design elements like color uses, typography selection and associated elements are finalized to ensure design congruency. Our team delivers finishing touches and provides the finished product to your team.

Have More Confidence

Put your mind at ease with knowing that you’re working with a partner who understands the ins and outs of your industry. We understand your language and know what needs to be done.

Save More Time

Eliminate the learning curve and get to work faster. Icovy Marketing has established industry best practices to help you accelerate growth and accomplish your goals.

Save More Money

There’s no need to hire additional staff or search for freelancers. When you work with Icovy Marketing you get a full service marketing department of your company at a fraction of the price.

Make More Money  

We have experience working with a variety of partners on all ends of the medical device industry. We know what tactics to use, when to deploy them, what to analyze and how to be focused on generating a return on investment faster.

Your Gains From Amazon Account Management Services

At Icovy Marketing, a Medical Device Marketing Agency, we take a comprehensive holistic approach to creating your Medical Device marketing campaigns. We understand that your Medical Device products are unique to your company and should be treated accordingly. Our team collaborates, conducts competitive research, and develops marketing strategies that are integrated to understand your customer base and what drives their purchasing decisions.

Competitive Medical Device Branding Strategy

Gain a Competitive Advantage

Your medical device brand needs this advantage to break through the noise and shine amongst your competitors.
Increase in Sales with Medical Device Branding Solutions

Maximized Results for Your Budget

Have your capital that you invest in your Medical Device Marketing Strategies goes further, generating more traffic, increasing sales, and improving ROI.
Global Medical Device Branding

Improved Medical Device Product Dominance

Your targeted customers can find your products, make timey connections and elevate your medical device brand from your competitors.

Our Brand Strategy Development Process

Step 1
Discovery

Gather information and uncover insights for brand positioning.  

Step 2
Positioning

Building brand substance with strategy and messaging.

Step 3
Development

Creating brand identity with creative assets and materials.

Step 4
Activation

Drive engagement with brand touchpoints.

Step 4
Growth

Metric analysis and reporting for ongoing refinement.

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Developing Customer Focused Brand Strategies

1. Consider

Ask important questions in the beginning. What kind of organization do you want? Your branding is an excellent starting point on providing direction for your overall organization.

2. Identify

Clearly define your target audience and market segments. Narrow your focus and limit dilutions.

3. Research

Grow more profitable by understanding your audience's perspective and priorities. Learn about potential market opportunities, threats, strengths and weaknesses.

4. Brand Positioning

Run competetive analysis and build market segments to differentiate your brand from competitors. Leverage market opportunities to stand out and leave lasting impressions.

5. Message Strategy

Develop language and messaging with the right tone that translates and resonates with your target audience within each market segment.

6. Name Development & Brand Identity

Establish a name that suits your brand positioning and messaging that emotionally appeals to your audiences.

7. Content Marketing

Build brand reputation and visibility while efficiently developing digital content to inform, educate and nurture prospective customers to drive business.

8. Web Design & Development

Maximize return on investment with a web design that enhances user experience and functions as your digital foundation.

Other Services.