Discovery - Understand Your Culture & Market Segment
Your medical device brand is the result of partnership, examination, and creativity. We collectively review your company’s culture, business goals, target audience, messaging, current brand identity and metrics, design preferences and overall vision in comparison to the competition.
Based on these creative briefs across teams we establish a strong foundation, then a project timeline and strategy will be set in motion.
Concept - Define the Formula for Success
Icovy’s medical device branding campaigns are driven by data, and involves all stakeholders in order to accurately forecast. Our designers begin with your market segment research, looking at design trends, direct and indirect competitors, and industry standards.
Then evaluate your medical device company’s vision, purpose, style, messaging, content and culture. Our designers put pen to paper, or should we say pixel to canvas, as they initiate conceptualizing your brand.
Design - Iterated for Success
Providing value, brand and product positioning, and connecting with the right target audience is only half of the battle. Measuring campaigns, actively reviewing and refining is essential to achieving success. A robust MedTech marketing strategy notices both subtle and significant indicators of your campaigns performance and makes ongoing improvements.
By analyzing your click-through rates, online visitor behavior, conversions, and a variety of other variables, a reputable MedTech agency will ensure your campaigns are getting the maximum return on investment. We collaborate and review conversions and KPIs with our clients on an ongoing basis to actively plan, strengthen, and execute our campaigns.