Icovy Marketing - Enhancing MedTech Brands, Bridging a Healthier Global Community
Medical Device Branding & Brand Identity
Branding

Amplify Your Medical Device Branding

From your logo to a comprehensive branding strategy, create a digital identity that is clean, clinically relevant and inviting. Your brand voice is critical and communicates who you are, and the value your products and services provide in the minds of your customers.

Strong Brand Identity. Be Remembered.

The Importance of Brand Development

89%

of customers stay loyal to brands that share their values

67%

more leads are generated for brands that blog

66%

of consumers say it’s important for brands to provide them with personalized experiences
Elegant Medical Device Design

Forging Client-Focused Brand Strategies

Medical device Brand Strategy and plan

Consider

Commence by asking strategic questions from the start. How does your logo and visual assets relate to your messaging? What guidelines are in place to ensure brand voice consistency? Committing to the foundational work will provide direction for your overall organization and branding campaigns.
Medical Device SEO Brand Strategy Agency
Market intel
Medical Device SEO Company
Company history deep-dive
Product Development Brand strategy
Purpose driven development
Medical Device Brand Strategy

Identify

Clearly define your target audience and market segments. Narrow your focus and limit dilutions.
Med device SEO Strategy and plan
Persona development
Bioabsorbable medical device seo company
Competitor analysis
Medical Device Branding Strategy & Messaging
Product and service evaluation
Medical Device Branding Agency & Market Research

Research

Grow profitability by understanding your audience's perspective and priorities. Learn about potential market opportunities, threats, strengths and weaknesses.
Create a solid foundation
Understand direct & indrect threats
Identifiable Medical Device Branding Campaign
Know short-term & long-term opportunities
Medical Device Brand Identity & Branding Services

Brand Identity + Name Development

Your name and brand identity is the life-blood of your company. Establish a memorable name and messaging that emotionally appeals to your audience. This service includes name creation and trademarks, color palettes, graphic themes, core messaging: mission, values, slogan, and logo design revealed in a brand style guide.
Medical Device Rebranding Services

Rebranding

Our medical device marketing consultants help your company determine if rebranding is a necessary step. It can be a daunting, but a rewarding task with lasting success in your rapidly changing market.
Are you being recognized in the market?
How is your organic traffic/ reach?
Medical Device Brand Conceptualization
Is your branding consistent from end-to-end?
Competitive Medical Device Brand Positioning

Brand Positioning

Define what sets your brand apart from other medical device brands. Our development strategists run a competitive analysis and build market segments to differentiate your brand from competitors. Leverage market opportunities to stand out and leave lasting impressions. Discover who your true customers are, and what platforms they frequently utilize in search of your product/service.
Understand how your company is being viewed
Prioritize market penetration strategy
Complete Medical Device Branding Campaign
Proactively engage your audience
Medical Device Brand Style Guide

Brand Style Guide

Keep your branded collateral congruent and consistent across all platforms with concise and visually engaging brand guidelines, utilized by internal and external teams while creating assets.
Increase in Sales with Medical Device Branding Solutions
Create consistentcy
Elimate unwanted variation use
Medtech Branding Agency with Branding Guidelines
Develop a professional brand

Gain  Insight Into Medical
Device Marketing Strategies.

Brand Messaging & Content Strategy

Our medical device marketing expertise guides your company using evidence-based strategies, creating compelling content that engages, educates, and converts on a consistent basis.
Medical Device Branding with Content Marketing
Content Marketing
Build brand reputation and visibility while developing credible content to inform, educate and nurture prospective customers to build brand awareness and drive business.
Medical Device Branding & Message Strategy
Message Strategy
Develop brand personality through messaging with the right tone that translates, and resonates with your target audience within each market segment.
Medtech Branding Agency with Content Writing
Copy Writing
Icovy marketing consultants will evaluate your copywriting and identify strengths and weaknesses.  Be certain your message resonates with your target audience and build credibility through web copy, blogs, press releases, call-to-action strategies, white papers, e-books, conversion strategies, branding, and more.
Blog Writing with Medical Device Brand Strategy
Blog Writing
Create authoritative content that aligns with your medical device brand and FDA marketing guidelines, that delivers the value your audience is searching for. Establish a balanced approach with creative, informative and technical information that is easy to digest.
Medical Device Brand Development with Social Media
Social Media
Learn how to keep up with your audience's demand for frequent, fast-moving and quality content that breaks your medical device company through the noise within your evolving market.
Medical Device Web Design & Brand Development
Web Design & Development
Maximize return on investment with a web design that enhances user experience and functions as your digital foundation. Include testimonials and video content to illustrate your brands customer loyalty and life changing  impact.
Landing Page & Medtech Brand Strategy
Landing Pages
Leverage our MedTech industry specific services to boost your marketing confidence, relevance and online results with optimized campaigns that are built with precision. Most campaigns drive customers back to your website, make sure your landing pages stand out.
Medical Device Branding & Medtech Brand Startegy
Newsletters & Email
Email marketing is one of the more powerful tools that you have access to for customer acquisition and retention. Our medical device marketing consultants can develop, design and distribute your email campaigns to increase engagement and leads.
Medical Device Brand Strategy with Animation Video
Animation Video
Animation video captivates your audience with the delivery of clear and enticing messaging, highlighting elements that enable clinicians to quickly understand your medical device and how it will advance patient lives.
Medical Device Branding on Corporate Presentations
Presentations
Achieve your full potential with custom built company presentations that are developed to inspire and drive action. Our design team collaborates with your team to deliver interactive powerpoint presentations, pitch decks, infographics/visual analytics, and supporting materials for conferences and tradeshows.

Our Process

Discovery - Understand Your Culture & Market Segment

Your medical device brand is the result of partnership, examination, and creativity. We collectively review your company’s culture, business goals, target audience, messaging, current brand identity and metrics, design preferences and overall vision in comparison to the competition.

Based on these creative briefs across teams we establish a strong foundation, then a project timeline and strategy will be set in motion.

Medical Device PPC & Paid Advertising Company
Establish Credibility
Medical Device PPC & Paid Advertising Company
Emphasize Benefit
Medical Device PPC & Paid Advertising Company
Uplift Your Brand Above the Noise
Medical Device PPC & Paid Advertising Company
Educate

Concept - Define the Formula for Success

Icovy’s medical device branding campaigns are driven by data, and involves all stakeholders in order to accurately forecast. Our designers begin with your market segment research, looking at design trends, direct and indirect competitors, and industry standards.

Then evaluate your medical device company’s vision, purpose, style, messaging, content and culture. Our designers put pen to paper, or should we say pixel to canvas, as they initiate conceptualizing your brand.

Medical Device PPC & Paid Advertising Company
Research & Analysis  
Medical Device PPC & Paid Advertising Company
Consistently Revisited & Refined

Design - Iterated for Success

Providing value, brand and product positioning, and connecting with the right target audience is only half of the battle. Measuring campaigns, actively reviewing and refining is essential to achieving success. A robust MedTech marketing strategy notices both subtle and significant indicators of your campaigns performance and makes ongoing improvements.

By analyzing your click-through rates, online visitor behavior, conversions, and a variety of other variables, a reputable MedTech agency will ensure your campaigns are getting the maximum return on investment. We collaborate and review conversions and KPIs with our clients on an ongoing basis to actively plan, strengthen, and execute our campaigns.

Medical Device PPC & Paid Advertising Company
Build Trust
Medical Device PPC & Paid Advertising Company
Reduce Risk
Medical Device PPC & Paid Advertising Company
Drive Results
Medical Device PPC & Paid Advertising Company
Increase Effectiveness

Helping Push MedTech Innovation Forward,
to Advance Patient Lives
.

Companies We've Worked With

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