In the first quarter, the team set out to better understand their market positioning and identify the top-performing channels to get in front of Anastesiologist and CRNAs. Before partnering with Icovy, Access Airways’ brand story was in the prototype phase. The challenge was to stand out in the Medtech space while not losing credibility for straying too far. The timing of deliverables was paramount to be prepared for premarketing exposure and setup to demo at annual meetings while not scaling too quickly with manufacturing slowdowns and supply chain shortcomings. The issue was they needed to move to a digital database, adopt a CRM, and develop targeted messaging and sales collateral, all while expanding their team. At the top of the priority list was building online credibility, tackling an outdated website not optimized for SEO, and presenting a new brand identity across all platforms.
Access Airways is making headway as the newest leader in intubation medical device design, development, and delivery, offering inventive solutions for difficult airways.
The leadership team partnered with Icovy to set strategic goals surrounding brand development and market penetration for a fast-appoaching product launch of The Quicksteer ™. Access Airways’ innovative technology has the potential to become the new standard of care for complex intubation procedures with timely marketing tactics. In the initial 6-month engagement, post-website refresh, and assertive premarketing efforts, website traffic increased by 356%.
- Brand Discovery & Logo Design
- Core Messaging
- Website Design + Development
- Product Launch Strategy
- Pricing Strategy (Early stage)
- CRM Infrastructure Support
- SEO Strategy + Implementation
- Sales Collateral
- Press Release
- Trade show Management + Design