Case Study


AWD law is a northern Arizona law firm that offers legal representation for personal injury, criminal defense, family law and more in Flagstaff and Sedona. Having been around for over 40 years, their business is well established in the Northern Arizona region.  Most of their customers have come from word of mouth and organic traffic through their website, however they were noticing a decrease in customer interaction on their website, and an increased bounce rate. They came to Icovy to help make their site more user friendly and for a design that appeals to their company brand and target audience.


Icovy Marketing recommended doing a revamp of their current site by adding custom pages that would be filled with specific content to offer more detailed information about AWD’s services and specialties. With a straightforward but eye-catching design, Icovy was able to develop pages that enhanced the visual appearance as well as the overall organization of appropriate content. Additionally to enhance the company's SEO we made sure that the webpages were optimized to increase their organic ranking on the web.


With a new design and additional pages with reorganized content, this has dramatically enhanced the user experience as well as increased their organic SEO. By adding additional pages with more optimized content, this has allowed AWD to be found more easily on the web by the right people. We have increased their domain authority score and decreased their bounce rate by 25%. With a new appealing design and optimized site, AWD can now focus on enhancing their SEO and other digital marketing strategies to boost their website traffic and conversions.

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