Social media is one of the most powerful marketing tools in today’s digital age, as the average person spends almost 1/3 of their day on social media. It is likely that usage will only continue to increase over the next years, which means that at this rate humans are on track to spend a decade or more time on social media in their lifetime. When you put that into perspective, it’s easy to see why social media is one of the most common used digital marketing platforms in the 21st and now 22nd century. Whether your business is active on social media or not, you don't want to be left behind as others continue to climb the charts.
Since most people check social media multiple times a day, using social networks to expose your brand, may be the one of the easiest and most cost-effective digital marketing tools. Social media marketing allows you have a wide audience and use creative ways to showcase your company by creating engaging content.
Aligning your social with your website can enhance your overall online presence by directing your customers to and from your web pages and social media platform; making it easy for customers to locate your business.
Effective social media marketing is all about generating the right content and know what and when to post. Icovy can help you create compelling and relevant content that is specifically tailored to your target audience and will resonate with social users.
We take the burden off of you, by optimizing all of your social platforms such as; LinkedIn, Instagram, Facebook, Twitter, Youtube, etc with strategic marketing content designed to:
Ready to make your brand apart of the social media action? Icovy will work with you to create a specific market strategy designed to improve your brand's value, generate leads and connect with your customers through the appropriate media platforms.
Before you develop a social media strategy you must first analyze where your business is at with their social presence.
In order to sell your business, you must first figure out who you’re trying to sell it to.
Identify what your objective is. Your social media statement should reflect your brand identity and express your business strategy.
Now that you know your consumers, it’s up to you to create content that will engage your target audience and generate potential leads.
Find ways to track and analyze your social media campaigns
