The heartbeat of SEO! Having a high ranking website, helps drive more users who are searching your product or services to your site. You can have an excellent website but it’s useless if no one can find it. That’s where SEO comes in. SEO involves extensive keyword research that reveals what type of keywords your target audience is searching for in order to find the products/services you offer.
Icovy also considers the specific markets your business is targeting and makes sure your website is optimized for those specific demographics. We will then create an SEO campaign that is interconnected with all of your digital platforms from social media, Google Ads, and pay per click advertising to boost traffic and conversions.
Icovy creates specific SEO strategies to expand brand awareness and help drive customer traffic to your website and stores. Furthermore, Icovy understands that “SEO is not a sprint it’s a marathon”, we will help manage your SEO campaign by making continual improvements to increase company exposure and generate new customers.
Conducting keyword research ensures you that you utilize the right keywords on your website. Our SEO strategy consists of striving to generate a high volume of new traffic to your website. This is done by first and foremost creating your website that is optimized with the right key words to ensure your page is being placed at the top of those organic keyword searches. Having an optimized website serves as the framework to your overall SEO campaign.
Make sure your website is structured in a way that is optimized so your customers can find what they’re looking for.
As more and more people turn to their phones, make sure your website is mobile friendly and easy to be found.
Use your keyword research to implement target keywords on your website to increase your ranking on search engines.
Making sure that every element on and off of your webpage is speaking to the search engine correctly.
Ensure your sitemaps are submitted appropriately and conduct a plan for on-going SEO.