Ads show up on google or other search engine pages based on their relevance, frequency and validity which is all determined by an entirely automated process or bidding system called the Ad Auction. In order to do pay-per-click advertising, businesses must bid on keywords or common search terms that are associated with their products or service.
PPC advertising only charges the advertiser when their user actually clicks on their ads hence the name “pay-per-click’. The point of PPC ads is to target users whom are searching for similar or the exact type of product that your company sells.
Icovy Marketing runs both local and national pay-per-click campaigns utilizing Google and Bing Ads to help you grow traffic, build brand awareness, and increase conversions at a cost-effective rate that aligns with your advertising budget. Our PPC experts perform dedicated research to know your customers and competitors to create a strategic pay-per-click advertising campaign that gives you the biggest ROI.
Ready to maximize your visibility and reach your potential prospects? We guarantee to create a successful pay-per-click ad campaign that will generate traffic and bring your business the ROI it is looking for.
What is the primary end-goal of your specific PPC campaigns?
Determing a healthy budget that will present the best opportunity for a significant ROI on each of your PPC ads.
Figure out how much you’re going to spend on each of your keywords based on budget and PPC competition.
Test the waters with A/B testing to contrast and compare which campaigns work the best.
Make sure you’re utilizing your important keywords in your PPC ads in order to increase your ad ranking.
Track what is working and what is not working. Make adjustments and continue your PPC campaigning.