Marketing Plan and Strategy

The Secret Recipe to Your Company's Success!

Do You Have a Plan and Strategy That Is Going To Generate New Leads To Fill Your Sales Funnel?

First rule of marketing: Have a plan. In order obtain results and the highest ROI on your marketing efforts, you must first develop the “how” and “why”. Your marketing strategy is what you need to achieve your marketing efforts and the purpose behind it. Your marketing plan is how you are going to carry out this strategy. Developing a marketing plan or strategy is the first step in any marketing campaign whether it be digital or print.

With the right plan in place, you can nurture customers with highly personalized, useful content to help close leads and generate revenue. At Icovy, we understand the importance behind developing unique marketing strategies, which is why this is implemented in every marketing service we provide. We want to be as effective and efficient as possible and don’t want to waste your time or money. That is why we take the time to really get to know your business, to design a marketing strategy that is tailored to your needs and will maximize every opportunity to grow your business.

Marketing Plan and Strategy

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“Marketing without a plan is waste of your time and resources”


Upcoming Events

Mar 18-20

Tokyo, Japan

Mar 31 - Apr 2

Nürnberg, Germany

Apr 22-23

New York, New York

Apr 28-30

Dallas, Texas
Marketing Plan and Strategy

Our Process


Set your marketing goals

What are your short term and long term goals for your marketing efforts?


Conduct a marketing audit

What are your current marketing efforts and how can they be enhanced or rebuilt to meet your defined goals?


Analyze the research

Outline strengths and weaknesses of your business


Determine a budget

Determining a budget that will be healthy for business sustainability and allow the best opportunity for marketing campaign success.


Strategy and Schedule Development

Developing a strategy that best aligns with your business goals and devoting a schedule that aligns with your strategy.


Evaluation & Launch

Final touches on your constructed plan and strategy. Tie off some loose ends and begin your campaigning journey.

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