Lead Generation and Customer Acquisition

Reach, Engage, and Convert new leads

Is Your Current Marketing Strategy Generating New Leads and Closing Deals For You? Are you Retaining Repeat Business and Finding New Ways To Fill Your Sales Funnel?

Successful lead generation and customer acquisition is the process of finding and cultivating potential customers for your business products or services. At Icovy we can help maximize your marketing budget by implementing strategies to acquire new customers and retain current ones. Whether you're looking to creative ways make your brand stand out from your competition, or need help establish your credibility with your current customers; Icovy Marketing will take care of you!

Icovy can help nurture these leads by:
  • Creating a content marketing strategy to educate and engage with consumers during the right advantage points
  • Interacting with your target audience through email marketing to put content in front of new and existing customers
  • Running paid search ads to reach highly targeted prospects to lead them down the tunnel of conversion
  • Optimizing user experience on your web pages to establish business credibility and help persuade your customers
  • Enhancing your website design to nurture those prospects who are on the fence
Lead Generation and Customer Acquisition

Available Materials

No items found.

"Make a customer, not a sale."


Upcoming Events

Mar 18-20

Tokyo, Japan

Mar 31 - Apr 2

Nürnberg, Germany

Apr 22-23

New York, New York

Apr 28-30

Dallas, Texas
Lead Generation and Customer Acquisition

Our Process


Acquire Leads

First we begin by attracting leads through engaging content both digitally and with print advertising.


Nurture Existing Leads

Once you’ve secured a lead by obtaining their contact information. It’s important to constantly nurture them to ensure they move through the sales funnel to make a purchase.


Scoring Leads

It’s important to score or evaluate your leads based on where they are at in the sales funnel. Focus your efforts on nurturing better quality leads that are more likely to convert and have a greater impact on your sales.


Follow Through

After you have evaluated where your leads are at in the sales funnel. You can now decide who is ready to convert and who needs more nurturing.



Constant analysis is key to any successful business. Your entire lead generation process should include a continuous analysis in which you identify your strengths and weaknesses.


Let's Get in Touch

Inquire and get custom solutions, recommendations and quotes. Same Day Response, Guaranteed!
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.