The first step in establishing brand identity, is creating a logo that makes your business stands out. This is where Icovy can help. We help design unique logos, that will compliment your overall brand identity and be effective with your customers. People process visuals more quickly than words, which why your logo is often your company’s first impression. At Icovy, psychology is what drives our design, which is why we take the time to really get to know your business in order to create the perfect logo and brand image to effectively get your message across.
We understand the importance of every aspect of logo design and how this influences your customer’s decision making. Icovy will work with you every step of the logo design process from fonts to the final image. It is important to remember that consistency is key. You want to deliver the same message and tone across every marketing platform from your logo all the way to your website to ensure that your consumer will pick your brand every time.
Effective branding involves creating a distinct personality for your business, that makes it easy for you customers to choose you over competitors. Making your brand known to the right audience, is one of the most crucial and foundational components to business growth.
Psychology behind consumer decision making shows us that buyers are more likely to choose a familiar logo or slogan when looking for a product. You must establish your brand identity to create trust between your consumer and overall exposure.
We can help build your brand identity and make sure it gets put in front of the right audiences through multiple platforms such as videos, social media, business cards, brochures and more. We’ll be with you through the whole branding process. Icovy can help build your brand awareness by:
Icovy Marketing wants to help define and share your brand's value with your customers. We'll use a customized market strategy that aligns with your business goals and vision to make sure, your brand is the one your audience recognizes and trusts.
In order to increase your brand awareness, you must first understand your ideal customer or your target audience. Who are you trying reach?
Part of getting to know your consumers is finding ways to connect with them both online and in person. This may mean joining a group, following a page or reaching them through social media.
Before you allocate any money to digital or print advertising, you need to set a budget. This involves understanding what your overall business goal is. Afterall you can’t build brand awareness without spending money.
Having social media presence is vital to building your brand awareness in today’s digital world. Social media can be a creative and fun way to connect to your potential customers.
Create a clear statement that explains the value behind your product or service and what sets your apart from your competition. Make sure your brand message is clear, persuasive and solution driven.