So where do you start? Developing a marketing plan or strategy requires conducting research and using data anylytics to see what your business strengths and weaknesses are; as well as defining opportunities for growth. This inolves

  • Defining your target audience, and the problem you're trying to solve and why
  • Describing the channels for how you're going to reach your target audience
  • Clearly stating your short term and long term goals and a deadline for when you want to achieve them by
  • Set your marketing budget

Creating a strategic marketing plan that aligns with your business strengths and goals can be what sets your company apart from competition. With the right plan in place, you can nurture customers with highly personalized, useful content to help close leads and generate revenue. At Icovy we take the time to really get to know your business, to design a marketing strategy that is tailored to your needs and will maximize every opportunity to grow your business while saving you money all at the same time.