Let’s face it—COVID-19 has drastically changed life as we know it. MedTech professionals and healthcare providers have been forced to adapt to a digitally dominant world. Medical device marketing is no exception. In the past, medical device marketers largely focused on trade shows, conferences, white papers, and doctors’ offices to promote their devices.In 2022, to gain a competitive advantage, MedTech leaders must partner with marketers who are well-versed in the regulatory landscape and how to reach their target audience. Discover impactful digital marketing strategies to generate qualified leads in your niche market.
This comprehensive guide walks you through the 10 essential components of a successful MedTech marketing strategy, differentiating marketing efforts for your market, and explaining what's important (and why), with actionable advice you can use today.
This guide will examine the following key components of a successful medical device marketing campaign.
TABLE OF CONTENTS
I. YOUR BRAND
II. YOUR WEBSITE
III. BACKLINKS
IV. SOCIAL MEDIA
V. EMAIL MARKETING
VI. ONLINE ADVERTISING
VII. TRADITIONAL MARKETING
VIII. EVENTS
IX. DISTRIBUTORS
X. BUDGET PLANNING
XI. CONCLUSION
