What Works in Medical Device Manufacturing Marketing?
Soley depending on networking events like trade shows, cold calling and relationship selling to generate leads Is no longer the most effective way to generate leads. Without using the power of digital processes and systems you are missing our on thousand to millions of dollars in new business opportunities annually. The new generation of tech-savvy buyers are utilizing digital platforms for their purchasing journey. This journey starts with internet research that is meant to build an open and transparent relationship to form enough of a reason to connect with your brand and all that it stands for.
Without effective brand messaging with and a compelling story to differentiate your manufacturing company from others, you are just another vendor on the list talking about the same value propositions such as, product benefits, quality and great customer service. Finding this brand narrative and bringing it all together by anchoring it with market research and a real understanding of your target audience is what Icovy is here help find.