Gather information and uncover insights for brand positioning.
Building brand substance with strategy and messaging.
Creating brand identity with creative assets and materials.
Drive engagement with brand touchpoints.
Use the right combination of tols to achieve your desired outcomes
Quickly onboard medical device marketing experts
Reach your target audiences where they engage most
See what is working, what is not and what is potentially missing
We want to understand your business from top to bottom to gain insight on your business goals, obstacles, and challenges to create a customized tailored plan with digital marketing services to maximize your campaign results. We run an in-depth analysis of your brand's history, competitors, and market opportunity in order to build knowledge of your customer and competitive environment. After we have an understanding of your market landscape then we will construct a comprehensive digital marketing and lead generation strategy employing our content marketing, social media, SEO, paid advertising, email marketing and graphic design teams to work in unison to achieve your goals.
There are a variety of media buying outlets that you can take advantage of, but developing a plan it is important to to fully understand your campaign objectives and desired results to effectively align our recommendations. This way our team is enabled to present the best opportunities that will maximize your media investment and deliver your desired outcomes. Utilizing third-party data we identify your target audiences, approach and appropriate timing for each campaign. Using a combination of our creative specialists our team creates design concepts that will be positioned well with your brand’s vision and messaging.
Improvement is what we pride ourselves on at Icovy and with our data-driven approach we are always looking at the data and finding the best ways to make proper adjustments to improve campaign outcomes. Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from your website and other campaigns. CRO involves generating ideas for elements on your site such as landing pages and advertisements, that can be improved and then validated with those hypotheses through A/B testing and multivariate testing.
Our team takes the necessary time to set up key performance indicators (KPI’s) and track them in one central location. Your team will have a customized dashboard which can be used as your analytics basecamp to view all analytics that are being tracked across each platform that campaigns are being run. This will empower you to understand which platforms are performing best while knowing where each conversion came from.
Develop an animation video that shows how your medical device works and properly link it to your company while showing the positive impact that it will bring to patients.
Our team works with you company to define your brand strategy and purpose. We understand that your brand strategy is the very foundation that all your marketing efforts stands on while striving to achieve your companies objectives.
Need guidance on where to start and what to prioritize while attempting to reach your goals? Consult directly with our leadership team who is here to provide knowledge from years of experience in the med device marketing industry.
Write content that generates interests and is built to have your potential prospects wanting more. Build your organic audience, convert more leads with readable content, and increase your brand reach with prospects that are genuinely interested in your brand.
Being trained on a variety of platforms, our team can guide you in selecting the right tools for you that have been proven to streamline processes significantly within the medical device industry.
We are here to help guide you every step of the way from booth design concepts to complete event execution. De-stress and partner with Icovy to manage all of your trade shows and events.
If you are a B2B Medical Device company, use LinkedIn to power your organic outreach efforts. We provide the data, the software and the outreach team 100% done for you.
Increase your overall reach and generate and increase revenues through Pay per click (PPC) ads while remaining profitable with larger margins.
We help you navigate and cut through the noise by developing marketing and creative solutions that will attract and captivate your target audience.
Join our sales enablement program and use our ai. powered multi-channel strategy to effectively reach your target audience through organic outreach and paid advertising.
Is your website working as hard as it could be for you? We make sure all of your content has a purpose and is ranking organically on the web so that your brand stays in front of your ideal targets.
We research and optimize your social media profiles based on the demographics of your target audience in order to produce a full fledged social media strategy that will deliver result.