Website Revamp & Brand Positioning
Challenge:

Midwest Interventional Systems was facing limited exposure in the medical device industry, and needed to expand their one page website into a segmented multi-page site that conveyed all of their company capabilities.

Objective & Strategy

Icovy Marketing assisted by performing market research to provide competitive intel, while also providing a strategy to effectively showcase the company's capabilities.

Execution:

We successfully took the site from a single page layout to a 20+ page organized website that clearly displayed their capabilities. Through custom messaging that was straight to the point, we created content tailored to their target audience so they could fully  understand their company strengths and services. This ultimately opened more opportunity for the company to expand on their SEO and PPC marketing efforts, and their digital reach within the industry.

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