MSI is a medical device manufacturer who has been around for 20 years producing state of the art equipment that can be seen through multiple parts of the world. Although this established company has a strong digital presence with a large optimized website that ranks in the top of google searches, where they lacked is staying up to date with quality photos and videos that represented their company. The challenge was to help create an effective content strategy that would shift and enhance their digital presence, so they didn’t get left behind in the fast pace of the technological era.
Icovy Marketing helped MSI implement a digital content strategy that included multiple video and photo shoots to capture high quality content for their website, social platforms and other marketing channels. With scheduled interviews and media days, our media team was able to capture crisp and engaging photos and videos to give MSI a more updated look.
Having higher quality marketing collateral for social media, their website and other digital platforms increased MSI’s brand authority and overall acquisitions. Using engaging videos and photos, has generated 10 times more traffic to their website and increased sales by 75%.