Midwest Interventional Systems is a startup contract manufacturer in the medical industry who is their third year of business. As a startup company, they needed help establishing their brand identity and overall outreach through their digital marketing channels. The challenge was to help increase their brand awareness and lead acquisitions, by developing a clear marketing strategy that aligned with their company goals and values.
Icovy Marketing helped MIS meet this challenge by starting with developing a brand-new in-depth website that visually represented their capabilities and services to their customers. Their website went from one page to 60+ detailed pages that display their services and capabilities. Additionally, our strategists were also able to develop a marketing strategy that aligned with the company’s goals and made sure they were taking advantage of all marketing channels such as SEO, videography social media, events and more.
Adding more content to their website and creating a more high-tech but simple and formal design, helped increase MIS’s overall digital presence. The enhanced design has now increased their visual representation of their capabilities, improving the user-experience and brand awareness across the web. Additionally, by implementing a clear strategy through multiple marketing channels, not only increased their brand awareness but improved SEO and generated twice as more traffic to their website.