This healthcare company found our website after coming across some of our SEO content. They were having trouble keeping up with some of their larger competition in the healthcare sector from an SEO standpoint. Website traffic was stagnant, and they weren’t getting much traction posting on social media. They also had hired twi new sales people that needed top of the funnel leads to prospect.
After doing a deep SEO Performance Analysis as well as an Audience Research Analysis, we were able to understand where they stood online and found many areas of opportunity to increase their organic ranking and help fill their sales funnel. After extensive research and analysis we started with a website update making sure their landing pages were all optimized with appropriate content that aligned with their targeted keywords and was tailored to their customers. From there we used targeted ad campaigns to drive traffic to their site along with enhancing their social media strategy to engage more users, and build their brand authority.
After 8 months, the client has seen a 220% increase in Organic website traffic, a 50% increase in Conversion Rate (via CRO) and 200% increase in monthly TOFU leads for the hungry sales team.
Most importantly, this has resulted in a 120% increase in revenue associated with online marketing compared to the prior 8 months.