A balloon development company wanted to find a way to visually show that they had recently added additional balloon forming capability with their new investment in equipment.
Having connections between the contract manufacturer and the equipment manufacturer BW-TEC; Icovy Marketing found the opportunity to benefit both organizations. We produced a high-quality Q&A video to show the added capability for the contract manufacturer, but was also able to repurpose the video as a client testimonial for BW-TEC.
In the end the contract manufacturer was able to produce the high-quality video that they wanted to produce and were able to heavily collaborate with their supplier in order to benefit both organizations. This strategically helped the effort to continue to build a strong relationship between the two organizations.