The company was having trouble identifying who they were as a company and came to Icovy Marketing to help with their brand strategy and better position themselves within the bioabsorbable material market.
To start, we conducted in depth company research and performed a detailed site audit to learn why they were generating brand confusion to their target audience. Our team ran a competitive analysis, conducted key word research to define their brand messaging, and how they will better position themselves in front of the right customers while also giving them the opportunity to expand into new markets in the future.
This is currently an ongoing process and Icovy Marketing has helped the company develop a better sense of identity and positioning. Now we are working closely with the company to develop a multi-channel content distribution strategy to attract and connect with their ideal clients that they are seeking.