Booth Design & Event Management
Challenge:

Machine Solutions a large veteran in the medical device industry has attended and relied on trade shows to fill their sales funnel for over 10 years. In order to be more effective and increase their event ROI they needed a booth revamp. Their current booth design was over 10 years old and was very dark and a bit more cluttered than they would have liked. It was a time for an upgrade, and they were looking for a more modern and open  design and layout to exhibit at their trade shows. They also needed a design that would work well with their equipment that they would be exhibiting at the show.

Objective & Strategy

Out team started by conducting a deep dive into competitive research to develop a variety of concepts that would align with the company's overall branding and vision. Having to navigate around the variety of equipment that the company displays at the show, our team had to be very mindful on how we could develop an open concept that would compliment their equipment.

Execution:

We were able to produce a lighter and visually appealing booth design that was a lot more welcoming and that appropriately presented the company’s capabilities in a modern fashion. The booth is also now easily convertible to be used in a variety of different booth sizes for different trade show events. Machine Solutions was very happy with the new layout, and are excited to potentially expand in the coming years.

Our team also planned all equipment shipments to and from the show, utility ordering and set up along with full room and board booking. This freed up more employee bandwidth to allow those who were attending the show to be laser focused on closing deals.

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