Biotech Growth
20%
increase in organic traffic
150%
increase in CTR
80%
increase in conversion rate
40%
increase in impression share

Problem:

Company X had come to us looking for marketing help after spending a lot of money on ad spend and seeing a very poor ROI through an inexperienced marketer. They wanted assistance with their PPC advertising and SEO strategy to increase website traffic and conversion rates.

Solution:

Icovy helped train their team on advertising and fixed their PPC ads by doing market and keyword research to minimize their cost per click (CPC) and make sure they were reaching the right target audience.  We also created a full SEO strategy that complimented their advertising efforts by updating their landing pages with optimized content that included specific keywords. By updating heir low quality pages, and using other on-site SEO tactics this helped increase their site domain authority by generating high quality backlinks.

Results:

  • 20% increase in organic traffic
  • 150% increase in CTR
  • 80% increase in conversion rate
  • 40% increase in impression share
  • 15 point improvement in DA (Ahrefs)