Being a small fish in a big bond with a lot of competitors, our client needed help maintaining their digital presence on the web. They wanted to increase their SEO and expand their reach with their target audience to generate more leads.
We updated the site a lot from a technical SEO perspective, created strategic content and both analyzed and built many high quality links to specific pages internally. The majority of our focus was related to: keyword research, competitor analysis, on site audit, site structure, and link building. We also created a strategic content strategy that was embedded through multiple channels such as social media, email campaigns, and blog writing to enhance our SEO efforts and drive more traffic to their website.
With an agressive SEO strategy and content marketing, over the course of 9 months, the website traffic went from 2000 unique visitors a month to well over 25,000. We were also able to generate 200+ new backlinks to this client’s URL. But how did this affect the bottom line? This client has notated that there has been a 300% increase in new leads and a 150% increase in new revenue opportunities compared to the 2nd quarter last year.